I don't think without your own website, it will be in your advantage. Usually, users are checking the site first because it is like the face of the project. Aiming to be a decentralized exchange is a big feat as there are several platforms already. So if you don't have even your own domain, people will think that this is just a fly-by-night DEX. That's my opinion on this matter.
You can prove me wrong on this regard. But it will take time if you can really attract traders on your platform. Can you compete with existing DEX? And what is your edge over them?
I understand this reaction completely. As more information becomes public and our source code becomes public I believe that it will be enough to persuade new users to give the exchange a try.
From the investor point of view, we already do have some friends, family, and associates of people involved in the project that are looking to invest in this first round. I believe at this point, the first "public" round of ICO funds that we are raising it almost more of "semi-public". I say that because the friends, family, and associates of the project probably already have some of the details about the project that we are keeping out of the public domain right now.
I think our first round of ICO funds are already mostly lined up with investors. But we wanted it to be up for grabs and not handle figuring out who can invest how much and those details. The team decided this semi-public first round is the easiest step for us to take (we are programmers, not financial guys). I would recommend watching from a distance.
The exchange will be advantageous over other DEX platforms because we have some exciting protocol plans that will provide more robust liquidity than you would see on the alternative multi blockchain DEX platforms. Most of the other platforms have no liquidity, which makes the exchange itself almost useless.
