I'm curious if this adoption by big companies will make smaller companies follow the lead. Or maybe even individual investors. Perhaps we are witnessing the birth of the momentum of instituational adoption. The more people believe that Bitcoin is a hedge/reserve asset, the more likely it will show these properties, because it's all about a common belief.
It will be interesting if smaller companies will follow this, there is so much risk for them, even diversifying small percentage might spell doom for them. As for individuals investors, it should come from different market, specially gold and oil investors. Just imagine if we can sway millions from them and put it on bitcoin, it will be a big gain for us and this could fuel the next big bull run that we all have been anticipating, $40k-$100k per pop.