Are tokens the answer to a corona-savaged European football industry?

[Tobias Tagion Protocol]

Football has never been a good business. A closer look at the numbers shows that the industry is always losing money, crisis or not. Yet, revenue, transfers and player wages keep rising, cause most of the time along comes a wealthy investor or loyal fans ready to pick up the bill.  So who will pick up the bill now that most industries have been hit hard by the new Corona crisis global phenom.

Possible solution: Tokens.  Now, you can tokenize everything.  Possibilities are endless, even IP rights and social followings may be included in the future.

Remember how in the last month of 2019, Juventus FC became the first football club to tokenized voting rights at the club?

With some legal regulations and loop-holes, it might soon be possible for clubs to tokenize transfer right to a player, naming right to their stadium or the stadium itself could be tokenized and sold off.

Again, the possibilities are unlimited and the platforms to enable this already exists. The only question left is who will be first and who makes the best tokenization model and gain the most.

Source: https://medium.com/tagion/are-tokens-the-answer-to-a-corona-savaged-football-industry-1e6e42a32e95

[Ebullientfellow]

It will really take some high level of regulatory framework and boldness to tokenize almost every business aspect of football as crypto is yet to have government support in most countries coupled with the volatile rate of most cryptocurrencies, except stablecoins.

I hope we can get this in the future but for now, it's a long shot.

[libereum]

Hi Guys,

Libereum does believe it is for sure. We've seen this coming long before covid: https://bitcointalk.org/index.php?topic=4943567.0

We've hit a couple of "bumps" down the road and we've "re-invented" the company from scratch with a slightly new approach but we have never left.

[sunsilk]

Football has never been a good business. A closer look at the numbers shows that the industry is always losing money, crisis or not. Yet, revenue, transfers and player wages keep rising, cause most of the time along comes a wealthy investor or loyal fans ready to pick up the bill.  So who will pick up the bill now that most industries have been hit hard by the new Corona crisis global phenom.

Then if Football isn't a profitable business and never have been, why is it that those transfers are making money? They are part of the business and those players are making money, their teams and other staff that are part of building the football business.

Possible solution: Tokens.  Now, you can tokenize everything.  Possibilities are endless, even IP rights and social followings may be included in the future.

They tokenized the voting rights but does it affect the whole football business? No need to think that much about the football industry, they were even back in action but with protocols following the health and safety standards against covid.

[Tobias Tagion Protocol]

It will really take some high level of regulatory framework and boldness to tokenize almost every business aspect of football as crypto is yet to have government support in most countries coupled with the volatile rate of most cryptocurrencies, except stablecoins.

I hope we can get this in the future but for now, it's a long shot.

True that on the other hand e.g. eToro that has made most of its profit by trading Bitcoin for its user is a serious investor in several Premier League clubs, and paid for their partnership in Bitcoin. The latter is probably most likely a media stunt, but still. There is some movement towards alternative financial systems in the sporting world.

/tobias

[Tobias Tagion Protocol]

Football has never been a good business. A closer look at the numbers shows that the industry is always losing money, crisis or not. Yet, revenue, transfers and player wages keep rising, cause most of the time along comes a wealthy investor or loyal fans ready to pick up the bill.  So who will pick up the bill now that most industries have been hit hard by the new Corona crisis global phenom.

Then if Football isn't a profitable business and never have been, why is it that those transfers are making money? They are part of the business and those players are making money, their teams and other staff that are part of building the football business.

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It is a fact that in the big picture football is only good business for players and agents. Clubs and their owners in general don't make profit.

According to Deloitte Annual Review of Football Finance, only half the clubs in the Premier League made an operating profit in the last football season 2012-13 (that is, profits not including net transfer expenditure).

Overall, operating profits for the 20 Premier League teams were just 4% of revenues, and when the net costs of player trading are added, there are large overall net losses.

https://www.bbc.com/news/business-26365955

There can be several other reasons for having a football club. Saudi and Qatar are pouring heavy money into sports to gain 'soft power' and promote their countries in a more positive way (Man City Football Group is the most obvious case).

Transfer money stays within the football industry, they go from one club to another (and a cut to the player). But as such they do not affect the wealth of the industry. Sponsors, merchandise, etc. on the other hand are outside money that increases wealth.

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Possible solution: Tokens.  Now, you can tokenize everything.  Possibilities are endless, even IP rights and social followings may be included in the future.

They tokenized the voting rights but does it affect the whole football business? No need to think that much about the football industry, they were even back in action but with protocols following the health and safety standards against covid.

Maybe - we will see

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Thanks for great feedback to the story

[Tobias Tagion Protocol]

Hi Guys,

Libereum does believe it is for sure. We've seen this coming long before covid: https://bitcointalk.org/index.php?topic=4943567.0

We've hit a couple of "bumps" down the road and we've "re-invented" the company from scratch with a slightly new approach but we have never left.

... and I think you are right to stay on track