Bitcoin Turkey as a sponsor in a football match

[Qcrypto]

So I just noticed this at a football match between Turkey and Croatia.
There is a sponsor called BtcTurk.


I was curious and went on to check if it had anything to do with Bitcoin.

Turns out it did: https://www.btcturk.com/

[dhemasm]

That was good! I think it's the Right (?) step to promote through Mainstream media even though I'm not really sure about the Impact but it's innovative. Some of the same things have happened before, such as the Etoro Bitcoin advertisement during Liverpool and Totenham matches or Hex during Aston Villa and Crystal Palace matches.

Maybe not all countries can do that because of different regulations but promoting via Mainstream Media as above and other things like Billboard, Poster is also quite interesting. Anyway thanks for the information mate!

[Lordhermes]

The fact is that, there are more to be coming in the future, we never know how this could go but I'm pretty sure it will go a long way more than expected.
I have seen similar thing like this in English premier league, sportbets.io having partnership with Watford United where gamblers plays sportbets with bitcoin, also bitcoin logo is shown at the right hand side of their Jersey. Although this was 2019 news but still had more effects on the masses.

The Bitcoin logo (B) will appear on the shirt sleeve of Watford FC this season, as part of an educational drive led by the innovative sports betting brand Sportsbet.io.

Bitcoin Confirmed As New Sleeve Partner of Watford FC.

[harizen]

I believed there are several times already wherein crypto-related ads being shown at a sporting event.

I've remembered a related thread about that in the Gambling discussion section, still on Football. But unfortunately, I can't find a keyword related to that.

https://www.btcturk.com/bilgi-platformu/btcturk-becomes-sponsor-of-womens-and-mens-national-teams/

[JollyGood]

Even with no supporters in stadiums football matches across so many countries are being broadcast live and many are catching up with the highlights on youtube and other services so advertising crypto related banners will bring rewards on multiple fronts. Slowly crypto is becoming more and more mainstream and advertising in football stadiums is just a fantastic way to get the word out there for btcturk.com, just talking about it in a thread here clearly shows their advertising had the desired effect.

[Wysi]

This is really good to see as Bitcoin and crypto related ads have reached mainstream media and I am sure this is just the beginning and a breakthrough which was required for bitcoin, gradually we might see similar adverts in other countries as well. This is what we had been waiting for ages but again regulators may try their best to keep Bitcoin into check.

[2double0]

Even with no supporters in stadiums football matches across so many countries are being broadcast live and many are catching up with the highlights on youtube and other services so advertising crypto related banners will bring rewards on multiple fronts. Slowly crypto is becoming more and more mainstream and advertising in football stadiums is just a fantastic way to get the word out there for btcturk.com, just talking about it in a thread here clearly shows their advertising had the desired effect.

Agreed to everything you said and btc is making fortunes for those investors who invested in it this year and the party has just started. I see that is why btc is showing us some moves since few weeks, as the mainstream media is catching up with the popularity of crypto and adding it to their lists while showing some onboard action through those advertisements on the digital banners as well as on tees of some famous players.

[romero121]

That's a step forward in the growth of bitcoin, once people feared of hearing the word. As the usage is mostly on darkweb needs and for gambling, people had a belief that bitcoin is the one developed to ease illegal activities. The core value of bitcoin isn't understood properly. Now slowly people have known about its value and it's multiple usage. This is why we're able to see it during the time of games.

Already several sponsor has been made by firms working with cryptocurrency. Mostly this can be seen on football matches than other games. Hope these advertising on the light boards will let people to try out and know about bitcoin.

[Hallmader]

Wow. That's another nice promotion of Bitcoin in a big event attended by thousands of people. But isn't BtcTurk a name which a lot of the people in the audience are probably not familiar of? I mean, they might only disregard it because it doesn't ring a bell in them. Isn't it more catchy if they just put Bitcoin in there rather than BtcTurk? If the OP is confused at first if it has anything to do with Bitcoin, it must also be true to the audience watching the game.

[batang_bitcoin]

Sponsorships or advertising in any sports game for bitcoin related companies are going to be popular soon. Sportsbet.io was the first one that I've seen do that as quoted.

The Bitcoin logo (B) will appear on the shirt sleeve of Watford FC this season, as part of an educational drive led by the innovative sports betting brand Sportsbet.io.

Bitcoin Confirmed As New Sleeve Partner of Watford FC.

I visited btcturk and it's an exchange. So in history, we now have a crypto casino and crypto exchange that has advertised/sponsored through a football game.

[goinmerry]

Isn't it more catchy if they just put Bitcoin in there rather than BtcTurk? If the OP is confused at first if it has anything to do with Bitcoin, it must also be true to the audience watching the game.

The company is promoting its brand name.

If they will put just Bitcoin there, it will also give way for other companies to be known as while people will search for bitcoin, there will be lots of exchanges people will encounter.

Btcturk is also based in Turkey so it's a great promotion to put their ads in a Turkey football match.

[Lorence.xD]

That was good! I think it's the Right (?) step to promote through Mainstream media even though I'm not really sure about the Impact but it's innovative. Some of the same things have happened before, such as the Etoro Bitcoin advertisement during Liverpool and Totenham matches or Hex during Aston Villa and Crystal Palace matches.

Maybe not all countries can do that because of different regulations but promoting via Mainstream Media as above and other things like Billboard, Poster is also quite interesting. Anyway thanks for the information mate!

Sports is the thing that brings people together which is ideal for advertisements. Good thing that they are sponsoring them, this will not only be an advertisement campaign, it will also be a public relations campaign to help the people ease their perspective on bitcoin. I hope that other sporting event follow this step towards promoting bitcoin.

[dhemasm]

Sports is the thing that brings people together which is ideal for advertisements. Good thing that they are sponsoring them, this will not only be an advertisement campaign, it will also be a public relations campaign to help the people ease their perspective on bitcoin. I hope that other sporting event follow this step towards promoting bitcoin.

Ahh i see, That was an Good point never expect that before, So far i understand basically it was effective for brand awareness i suppose? And since Football was the most favorite sport in the world it was effective too, Now i understand why it's crucial haha. For other sport i suppose there are already some ads too but not really much, You can see below.

Dogecoin, Nascar 2014

LIFELabs, British Master

Looking forward for another Crypto-Related ads on mainstream media especially on some sport Match!

[ingiltere]

Btctürk is the biggest Bitcoin exchange in Turkey. They are operating since 2013. This is their thread, they have an active profile here which answer questions.

This year they sponsored to both men and women Turkish national football teams. They mentioned this is the first time in the world, an exchange sponsor to a national team.



https://www.btcturk.com/bilgi-platformu/btcturk-kadin-ve-erkek-milli-takimlarinin-sponsoru-oldu/
https://www.btcturk.com/bilgi-platformu/gururla-turkiye-futbol-federasyonu-ile-yeni-nesi-bir-sponsorluk-anlasmasi-imzaladik/


Also last year they were main sponsor of Turkish Super League team Yeni Malatyaspor. It was a 1 year deal.

BtcTürk CEO Özgür Güneri on the right:



https://www.mackolik.com/futbol/haber/yeni-malatyaspor-artik-btcturk-yeni-malatyaspor-olacak/v09yclb1ib51pv1hg1456kzy

[davis196]

Damn,this type of advertising is not targeted at all.
Do they think that the majority of football fans know anything about Bitcoin,blockchain,wallets,crypto exchange platforms,etc.?
I respect any business,that has the balls to advertise on TV or on billboards,but I don't think that such advertising will raise awareness or educate people about Bitcoin and crypto trading.
The "average Joe" would simply see the logo of BtcTurk,say to himself "I don't care about this BS" and he will just continue watching the game.

[JollyGood]

Not sure exactly how much any form of influence sponsorship by BtcTurk would have had in the Turkish BTC market in general but I am not sure any movement upwards in the Turkish market could be put solely down to football advertising.

I guess only those within the Turkish geographic area would be able to give an indication about how much impact crypto or more specifically Bitcoin advertising is having in that country but thankfully it seems to be heading in to mainstream.

Even with no supporters in stadiums football matches across so many countries are being broadcast live and many are catching up with the highlights on youtube and other services so advertising crypto related banners will bring rewards on multiple fronts. Slowly crypto is becoming more and more mainstream and advertising in football stadiums is just a fantastic way to get the word out there for btcturk.com, just talking about it in a thread here clearly shows their advertising had the desired effect.

Agreed to everything you said and btc is making fortunes for those investors who invested in it this year and the party has just started. I see that is why btc is showing us some moves since few weeks, as the mainstream media is catching up with the popularity of crypto and adding it to their lists while showing some onboard action through those advertisements on the digital banners as well as on tees of some famous players.

[ingiltere]

Damn,this type of advertising is not targeted at all.
Do they think that the majority of football fans know anything about Bitcoin,blockchain,wallets,crypto exchange platforms,etc.?

It's targeted marketing. %90 of Turkish men watch football, it's the main sports here. Nationalism is high, that's why they sponsor to national team rather than Beşiktaş, Fenerbahçe or Galatasaray (That could result a big conflict for other fans).
When you are main sponsor of national team your advertisement is also in billboards, background of interview area etc.
They probably got more money than they spent for this advertisement already. Their daily volume is crazy.

They also have TV commercials 24/7 on big media companies. Whenever you watch TV you either see Btctürk or Paribu (another Bitcoin exchange) commercial. Bitcoin is very popular in Turkey generally. These ads are boosting recognition and have good impact on crypto currency reputation general.

[NotATether]

Damn,this type of advertising is not targeted at all.
Do they think that the majority of football fans know anything about Bitcoin,blockchain,wallets,crypto exchange platforms,etc.?
I respect any business,that has the balls to advertise on TV or on billboards,but I don't think that such advertising will raise awareness or educate people about Bitcoin and crypto trading.
The "average Joe" would simply see the logo of BtcTurk,say to himself "I don't care about this BS" and he will just continue watching the game.

Psst, they would not be interested in Fly Emirates or Rakuten either 

The goal for making sponsorships is not to get as many customers as possible (that’s what online ads are for), it’s to make as many impressions as possible. Even if people never use their products and services, if they merely see them, they might research them more and refer their friends to them.

[Chuky92]

More exposure means more audience, hence more attention from potential investors, this has always been the best way to promote businesses, platforms etc; thereby seeing such about Bitcoin means more people will ask questions, those who don't know much about it will make their findings thus attention will be seen sooner than later. This also shows that, people and platforms are now understanding that Bitcoin has a very big role to play in the near future, hence trying their best to tap into what it offers in any way possible as well as promoting it to the world in any way deem necessary.
Therefore, I believe that this platform advertising Bitcoin in a football match, aims to create awareness as well as raising questions in the minds of people, at first more people might not pay attention but with more advertising, the right questions will be asked.

[lifeforcepools]

If this will attract new traders to the crypto industry, then this is a great way to advertise.