There is still a long way ahead in order to simplify the technical part for the average Joe, I agree with that, but I think that nowadays it is not so difficult to explain the most simple steps and be able to receive and send some satoshis.
In my case, I live in a country were most people hasn't even heard about Bitcoin
and the few ones who have heard link it to fake news as pointed in the posts above. But there are some ways to introduce your friends into it:
For example, I had a lunch with a client of mine: he insisted in paying the bill, so I invited him to receive some satoshis ($25, that now are $50) in his smartphone. He installed a wallet quite seamlessly, and by scanning his QR the sats were on their way to his brand new wallet.
I did the same with another friend of mine, for free (another 25 bucks, again, more valuable now). Another friend of mine sold me his PS4, and I suggested him that I would pay him more than what he asked if he accepted part of the payment in bitcoin: he agreed, but this time it was near 2017's ATH, so he will now reach the breakeven, if he hasn't sold.
Even in a languages course I took two years ago, as a gift for Secret Santa, I hid a little SD card with a readme file and an ETH wallet inside an old purse. I can imagine the surprise when he opened it and read he had $10 in Ethereum to go to the cinema, but advising him to hold instead (today it will be like $60 if he hasn't spent them).
So, IMO, there is a lot we can do, via little actions, to make more people use Bitcoin in particular, and cryptos in general. Most of the people I have talked about in this post have seen the rise in price of the coins, and are now curious about it. This is the way, for me, for now at least.
Sharing knowledge is cool, but hard: it is much better to share some love