Ahead of the launch, Libra changed its name

[tvplus006]

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

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[safari88]

didn't expect that, what could be their reason for rebranding it? i think the libra is good enough since it was already created a buzz for some time here on the forum and i think most people recognized that name rather than diem.

[bitterguy28]

So the most advertised Libra years back is now changing name to at least clear the image of the project?
I remember how Huge the topic and postings from Shills that time and even using Big names to connect in that project.

Yeah they might be New name but the Investors already Pinned them for prevention .

didn't expect that, what could be their reason for rebranding it? i think the libra is good enough since it was already created a buzz for some time here on the forum and i think most people recognized that name rather than diem.

They will never change if Libra is really in good way,Surely the team knows the need for rebranding before they Move on.

[tvplus006]

didn't expect that, what could be their reason for rebranding it? i think the libra is good enough since it was already created a buzz for some time here on the forum and i think most people recognized that name rather than diem.

For me, too, this decision to rebrand surprised me. I think a brand like Libra should be worth a lot of money. We have recently seen a lot of fake airdrops that used the name Libra, because it was a well-known brand. I wrote about one of these scams here: https://bitcointalk.org/index.php?topic=5193223

It should be recalled that Facebook Inc. acquired the Libra trademark from Libra Services Inc. who owned the Libra trademark.

[Argoo]

In any case, changing the name of the project and the coin itself two months before the official release will not contribute to the growth of its image.  There will be Diem, backed by a dollar, and perhaps not directly related to the social network Facebook, because US regulators insisted on it.  We will see soon what kind of stablecoin it will be and how it will differ from other stablecoins.  I don't expect anything special from her anymore.

[btcltcdigger]

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

Well, Libra name was widely spread negativly, and anyone who was even a tiny bit in crypto heard about it.
This however, wasn't broadcasted so much so many people will not know it's association with libra. Good move? We'll see

[coinswebid]

I think this will not make any difference, because for me name doesn't matter,
but maybe the libra team have some specific reason for this change and hopefully this new name will bring something good for this project

[kindbtc]

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

I think they are rebranding and changing the way libra was planned because of pressure from regulators and looks like Diem will just be another stablecoin backed by fiat usd so obviously the hype will reduce now.

[uneng]

This change in name is still a mistery to me.
They say they want a new beginning and a *fresh* name can give them a new start. Things haven't been so good for Libra's team due to politicians and regulators making a lot of pressure over project's partners since 2019, when it started. So much pressure resulted in partners Paypal and Visa leaving the project.
Probably many other partners Libra's team was counting on also fled and it made them rethink the name as a marketing strategy to mask the initial failure.

Well, at least that is what they say, although I'm not sure if that is the truth.
https://fortune.com/2020/12/01/facebook-libra-association-name-diem/

[flyer88]

I think this will not make any difference, because for me name doesn't matter,
but maybe the libra team have some specific reason for this change and hopefully this new name will bring something good for this project

They hope by changing name it will be regulated, even though I think it is not certain it will be realized. The Libra team is already loss for thinking about how regulators will accept them, the launch is scheduled for January 2021, Let's see if after becoming DIEM the regulator will accept them in January, wait and see.

[santiPOGI]

Now the name turned into Diem, hmmm???even they change the name but the system, concept, still the same I think
nothings gonna change for what happen before they launch their token(LIBRA). But of course, still lets wait and see who knows
there is something new things happen anyway in the end.

[pedrillo0]

It's more of a marketing strategy, they had legal problems with the first brand name.

It is not a mystery, it has already happened in the past with several brands.

Link: https://www.mentalfloss.com/article/503464/15-companies-changed-their-names

[asriloni]

It's more of a marketing strategy, they had legal problems with the first brand name.

It is not a mystery, it has already happened in the past with several brands.

Link: https://www.mentalfloss.com/article/503464/15-companies-changed-their-names

That doesn't make sense to see that. Can we expect libra will erase all of bad images when it was rebranding its name to the diem? People are knowing it correctly. The government and central banks who have been banning libra know surely about this too. I think that will not give an impact to the libra's reputation.
Maybe people just know if libra was a dead project and that's why they were rebranding it to the new name. people will know that as a new project.

[SyndicateLabs]

It's more of a marketing strategy, they had legal problems with the first brand name.

It is not a mystery, it has already happened in the past with several brands.

Link: https://www.mentalfloss.com/article/503464/15-companies-changed-their-names

I am very excited about this project, but it seems the name of the project has changed and I do not understand why. They are really a big project of this market, the things you mentioned I think they need to calculate and prepare for it.

[leea-1334]

What was the reasoning behind the original name Libra anyway? I always saw Libra as the scales,,, so that is balance or justice, which I totally never got as a concept for an unfair brand to take advantage of its people with fees;)

Sometimes I get paid and in my receipt it says "per diem" which means "for each day". Maybe this is Facebook for daily payments who knows?

[Psynthax]

They are rebranding maybe to hype up the release again. I mean Libra is already a hot topic a year ago but right now it's just not even becoming our concern instead we focuses more on paypal and visa nowadays which about to adopt cryptocurrency. Therefore, they decide to rebrand . Though Diem or Libra doesn't really matter in my opinion. What matters most is how they operate or what they really offer.

[tvplus006]

It's more of a marketing strategy, they had legal problems with the first brand name.

It is not a mystery, it has already happened in the past with several brands.

Link: https://www.mentalfloss.com/article/503464/15-companies-changed-their-names

In each of these cases, the new brand name was chosen in accordance with the development goals. The same thing happened with Libra, whose name change is explained by the fact that "Diem" - means a new day for the project. But I still have a question: why did the Association leave the same logo when changing its name?

[Warkop]

Why did they change the name? In my opinion, using the name Libra looks really good because everyone already knows that Libra is coming, but changing the name will make Libra have to reintroduce and convince everyone that Libra really changed its name to Diem, so that people who want to invest in the Libra project don't think bad about this name change going forward.

[tycsols]

I hope it would be a blockchain based coin atleast because most of the features seem to be compromised already as a result of pressures from regulatory authorities and US government. If this stablecoin will not be linked to fb or whatsapp it could be a major setback for their investors and community.

[yazher]

I wonder what is the main reason for these sudden changes before the launch, Maybe they are doing some strategies which they are the only one who knows about it. Anyway, there's nothing to worry about these changes because Libra came from a trusted source and those companies who backed it up are some giant companies out there. Therefore, those who wanted to invest need to read and look for their roadmaps to clarify the changes or for not to miss anything important in these update.