Usually owners try to register their trademarks so that competitors do not have the slightest chance of using them. Therefore, the entire trademark as a whole and its component parts, such as text, graphics, design elements, and so on, are registered. All this makes the trademark much more secure. Facebook did something similar.
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So according to what you say, I can't create a website "fresh apple" and "born under the sign of libra".
And since you two have so solid evidence, this is normal. OK, as you guys say. I guess I am stupid.