This is the power of the Name.
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"NAME" is the best branding, someone who has a good reputation and great influence has a magical influence to attract investors//buyers. This is the reason why hiring a big actress or politician for advertising will give a company a big return (profit)..
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Indeed it is a record! But let me tell you why it has happened! It didn't happen because of the coin itself. It did happen because of the brand value that Steve Wozniak carries! The coin is known as EFFORCE and the ticker name is WOZX. Steve Wozniak was the brain behind the most successful company of the world - Apple! So his name itself carries a lot of weight and trust!
Btw, the market cap has now reduced to around 37 million USD.
https://coinmarketcap.com/currencies/efforce/markets/ the volume of trading transactions in 24 hours is very large, I am very curious whether this is only a HYPE or not..