LOL! Well, yes, the title is misleading, but that's good news for us anyway.
Every day we have more news related to bitcoin and if the price continues to rise, it will not be long before the FOMO enters the public again. Actually in google trends it has gone up a bit.
I think that the commitment from him alone is good news. It's good publicity to Bitcoin. I don't see many people committing to get half of their salaries to be invested in bitcoin. He is taking a risk that will be a potentially high reward and he knows if he promotes it he will benefit from the rewards.
Other players playing for Brooklyn Nets and New York Yankees are also considering the move that Russel did no names yet to be disclosed according to Coindesk.