Gambling advertising monitored closely

[fiulpro]

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

The steps were taken to ensure that the advertisement never appears again.

https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html

Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.

The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

[robelneo]

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

The steps were taken to ensure that the advertisement never appears again.

https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html

Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.

The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

They made a mistake of using these stuffed animals they could have used other materials or logo but never stuffed animals, kids are attracted to toys and stuffed animals these are the kind of gifts children wants to receive during the holiday, it's a bad representation, the regulators are right in ordering them to be taken down, in fact, they should be fine for creating advertising like that, this is a good precedent no advertising like that will appear again.

[pawanjain]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

It's good that regulatory bodies are taking such actions to try to decrease the unwanted attention towards under 18 people.
What I think should be done to avoid under 18 to start gambling is that people should start posting stories of how people under 18 ruined their life because of gambling.
This way they would fear to start gambling and may be never gamble at all which would be even better  as gambling is addictive

[AicecreaME]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?

Maybe they thought if they use a stuffed animals, people will think that gambling is indeed an entertainment and there's nothing to worry about.

2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

It will always depends on how they were raised in their homes, meaning if they have terrible and irresponsible parents also means that they have a very poor character, which likely most of them turns into rebellion. Kids that didn't have a good parenting become much worst on their parents, resulting to early pregnancy, drinking alcohol, or even playing gambling by betting money or anything they do have.

[swogerino]

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

The steps were taken to ensure that the advertisement never appears again.

https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html

Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.

The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

I think that company should be not allowed to offer gambling services anymore and get its gambling license removed.I may be a bit drastic in measures but this is the only way to effectively stop other gambling companies to use these unorthodox methods to advertise their service.They are making the whole industry look bad by their actions.

[ecnalubma]

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

I think it will not.

If there's an existing particular guidelines about the use of stuffed animals I think they just have to follow the guidance properly. Its really important that these casinos are aware of the laws and regulations to avoid this kind of incident knowing that child is always a sensitive matter.

[Mauser]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

In my opinion it's a good thing that there is a close supervision on advertising. This should be the case for all types of products being sold, not only gambling and betting. It might be the case that the company thought about getting maximum exposure. So even a bad ad can attract a lot of people. As for protecting people under 18 it's much harder, because as a teenager you will hear your parents or grand parents talk about gambling and eventually want to try it out yourself. 

[plvbob0070]

1. Why did the company use this kind of advertising in the first way ?

If the company is trying to put a little cuteness on their advertisement, they should also consider the things they will include as gambling is not for children. Stuffed animals can attract a lot of kids and they need to be careful choosing what to put because kids are not their target customers.

2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

Their parents should be the first to ensure that they don't get engaged in gambling at a young age. We cannot really stop them if they want to gamble since they will keep finding ways especially now that they are more exposed to technology and the internet. So it's their parent's job to monitor their children on what they do on the internet.

[Ziskinberg]

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

I think it will not.

If there's an existing particular guidelines about the use of stuffed animals I think they just have to follow the guidance properly. Its really important that these casinos are aware of the laws and regulations to avoid this kind of incident knowing that child is always a sensitive matter.

Agree with you, a gambling site that wants to advertise their site have their own concept, but those who will air the advertisement like an advertising company have their rules too, and that advertisement should comply with it as they are monitored by regulators which they will suffer the penalty if they violate the standards or the code of conduct, or whatever they call it.

[acroman08]

to be honest stuffed animals can be used in so many different ways. I've seen it being included on a porn advertisement before(I forgot what site it was or when it was) but would have loved to see what the advertisement looks like so I can decide myself if they are actually appealing to the youngsters. I checked the website for links that would lead to an example but there isn't any.

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?

just like what the article says they might be also trying to appeal to the younger kids or they might have used it for other reasons there's really no way to know unless the gambling admits why they actually used stuffed animals for their advertisement.

2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

other than telling them not to or preventing them from accessing the internet or at least limiting what they can access or showing them what was the possible consequence of their gambling? nothing really. unless the gambling sites require you to provide identification while registering or a live interview while registering to show that you are actually at the legal age to gamble.

[livingfree]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

1. I think it's the marketing team or a third party marketing agency that have come up with this idea. In advertising, they should be unique and they have came up with the idea but did failed because of the complain.

2. We cannot assure it unless you're always with your kid all of the time. Remove the access to casinos through setting up the blocked sites on your laptops and computers or even in smartphones.

[bitbollo]

gambling and advertising are always very hard argumentation.. because there are also different laws between countries.
like in mine (europe - Italy) any type of betting advertising it's forbidden! Meanwhile other countries have not so restrictive rules...
personally I think that a general control should be granted by the government but I am always against any type of monopole or censorship related betting world.

[fiulpro]

I am glad to hear the response.

This does mean we all here do understand the severity of the issue.
I think honestly we have to understand the fact that :
Gambling is a form of entertainment but when done in a respectable form. If the companies do decide that they won't even hear the matter of keeping these things 18+ and not using stuffed animals and making it sound like happy thing then they don't deserve such stand. I do believe the the company should have had some legal action, they should have paid some fine for sure.

I do think we have to make sure that we don't engage in such cases and make sure that strict actions are being taken. If you see some kids engaging in Gambling etc.. you should understand the meaning behind this situation and try and make them understand that they have to wait a little.

[cabron]

Looks reasonable to stop advertising that way as it attracts kids. It's a sneaky way and it doesn't matter if they intentionally did put some stuffed animals for kids to visit their ads but it encourages kids to check the casino. It's psychological. It's almost the same thing when casino websites have women wearing close to nothing which attacks guys

[dimonstration]

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

I think it will not.

If there's an existing particular guidelines about the use of stuffed animals I think they just have to follow the guidance properly. Its really important that these casinos are aware of the laws and regulations to avoid this kind of incident knowing that child is always a sensitive matter.

We are in digital world now so we should be careful in everything we posted especially if its an advertisement as it will effect not just the company but the mind of people who will see it. Using animals in their benefits is not necessary as there are many ways now to get the attention of people we should be mindful and give a better impact not criticism it's easy to spread news now so make sure  everything we do is accurate and according to the law and rules.

[chaser15]

That can't be avoided due to a lack of knowledge of the gambling operators themselves regarding gambling gambling-related advertisements and what are the allowed materials and subject to be used.

And sometimes, the regulators itself is the problem since maybe they are not strict on that matter.

That's ended up now to the public to report those inappropriate gambling advertisements.

[Mahanton]

That can't be avoided due to a lack of knowledge of the gambling operators themselves regarding gambling gambling-related advertisements and what are the allowed materials and subject to be used.

And sometimes, the regulators itself is the problem since maybe they are not strict on that matter.

That's ended up now to the public to report those inappropriate gambling advertisements.

No,  it doesnt talk about lack of knowledge because its impossible for them on throwing out those kind of ads without having any consideration or double checking.

They do just want to set out which is more attractive and  doesnt care on what would be the thing that can affect in a certain age level of possible audience.

This is where appropriate thinking can really be seen and if people who do watch out do see it on somewhat already overboarding then its normal for it
to get some complaints.

[ReiMomo]

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

I think it will not.

If there's an existing particular guidelines about the use of stuffed animals I think they just have to follow the guidance properly. Its really important that these casinos are aware of the laws and regulations to avoid this kind of incident knowing that child is always a sensitive matter.

We are in digital world now so we should be careful in everything we posted especially if its an advertisement as it will effect not just the company but the mind of people who will see it. Using animals in their benefits is not necessary as there are many ways now to get the attention of people we should be mindful and give a better impact not criticism it's easy to spread news now so make sure  everything we do is accurate and according to the law and rules.

That is what exactly I'm thinking about and why they use that kind of stuff that easy for the minor age to attract, I guess a simple name or logo would be fine because most of our kids now are always confuse most especially when they are easily attracted by color or any stuff animals by advertisement.

This regulation will help a lot of children most especially those who need guidance.

Social media I guess aren't the right place for the ads of gambling. Much better if in adult sites.

[carlfebz2]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show. 

1. They do all sorts of ways for them to get possible gamblers or players into that extent.Doesnt mind on who would really able to see those ads including minors.
2. It all matters on good guidance from into its parents because if you do make them realize in earlier age about the cons of gambling then
they would really be sensible or aware towards it in case they do able to encounter it.

Sometimes this is fault of the government or certain sector on letting those ads aired on the national television without even rechecking if it can
affect the minor or young ages.

[magneto]

Obviously, as a sportsbook/casino you are expected to comply with rules and regulations of the country you're operating in. But this case does seem a bit draconian - it is not immediately obvious to me at the very least how a "stuffed toy ad" could somehow catalyse teenage gambling.

ID'ing people will work as long as the venue is strictly physical. Whereas when you can play online, the dynamics change completely.

I personally think having mandating robust self-exclusion programs is actually the best way to curb problem gambling, no matter what the age is. Restricting entry simply does not work given that a person at any age could easily circumvent these rules if they were desperate enough to play.