It's not. If you look at the addresses in the transaction, the first few addresses are unique and forms a sentence if you put them together. It's a typical advertisement spam. Some bots usually parse the addresses that were in the earlier Bitcoin block's coinbase and sends funds to them with a specially crafted address as a form of advertisment, in hopes that they are of sufficient interest and people would notice them. It's only indicative of something when funds are sent from the address, not when funds are sent to it.
That is a pretty crafty advertisement and that is the first time that I have heard of one. In my opinion, although it is a crafty one, I do not think that it is a good mass advertisement for their product or services because first of all, not many will notice and some of them might notice but never bat an eye and it will be another smaller percentage of people that are going to be genuinely interested.
