There may be an argument that the original WSB trade on GME stock is not a simple pump and dump, because of the short squeeze, though still a lot of retail investors will lose money, but pretty much any other suggested market, like other stocks or DOGE is just a blatant case of pump and dump. There's no conditions that could justify rising in their price, it's just an attempt at manipulating clueless retail investors. Don't get emotional and greedy on this market, be it stocks or crypto, the crash will come and lots of noobs will be left with bags.
There is a lot of discussion and hype about WSB in the market. When there is a lot of discussion about something, there is a group of people who use it to fool people.
I don't know if this group belongs to the original WSB, or any other whale group created this group to pump and dump altcoin using current trends. In recent times they have pumped a lot of coins and are doing so, so many newbies have lost their money in this trap.