We may see more companies that may be encouraged and invest 1% of their available cash as a hedge against increase in money supply in both the euro and USD zones
I'm positive more companies will, the thing is, traditional institutions are still struggling to regain normalcy as a result of the pandemic, and it's prolly going to take quite a lot of time, within which there will likely be inflation, devaluation and they'll have to print more money, having said that, Bitcoin on a bull run right now is totally unaffected by all that, it's only normal for individuals and now institutions to look for a hedge.
It's much better to convert your reserve assets to Bitcoin, avoiding devaluation via that process, and in another way, also be making profits as Bitcoin price appreciates, that's what this companies are doing atm, the big question now is if this Influx changes the cycle were Bitcoin experiences sporadic plunges after a bull run.