I do remember when the price was nearly 40K so many people were saying it's the bubble and they were waiting for the price to fall and give them a change to buy, now it's it's above 50K and still some people don't believe how the price is rising. In less than 12 months ago, bitcoin was less than 4K and just imagine how much profit they could take out if it by investing even a little amount of money.
Of course people will always pass up the opportunity to accumulate BTC when the price is somewhat cheap, that's cause such people do not believe in the BTC network, and they are concerned they would lose funds investing in BTC, the only convincing factor for such individuals is a sporadic appreciation in the price of Bitcoin, something similar to what we're seeing at the moment.
Quite a lot of my friends I personally know and have talked to about Bitcoin, only woke up their interest when the Bull run started, such Investors can be called 'get rich quick investors', it's a poor decision to join the network cause of your FOMO. Having said that, I know gold is prolly more of a safe haven asset that BTC, but tbh, I think with the latest influx of institutional Investors, the sharp plunge Bitcoin experiences could stop, and Bitcoin will gradually start being more of a safe haven asset, and thus people will trust the network more.