Yes it seems like they are trying to rebrand ICOs to me, or trying to increase the protection for investors in ICO/IVFAO, so creating a platform could be a good idea perhaps ?, might be some more hops to go through than with an ICO just listing an old school ICO project, but might be worth it perhaps
It's all on you.
I'm not interested anymore in the same scheme as the ICOs. Most of them turned out to be a bad project and worse, turned into a scam project.
It's your money that you will be interested in putting it on so, you have to study and decide.