Tech companies no longer friends (II) Google & Microsoft

[paxmao]

On a previous post , I spoke about Google and Facebook having a row with Apple due to the segmentation limits that Apple is implementing.

Apple has its own problems due to the extortionate (IMO) rates that it charges for any payment done in Appstore applications. This does not only apply to the purchase in an app, but also to any in-app purchase. EPIC games, quite a giant on the field, filled a suit on regards to this practice.

Epic implemented changes in Fortnite intentionally on August 13, 2020, to bypass the App Store payment system, prompting Apple to block the game from the App Store and leading to Epic filing its lawsuit.

Google announced that they will no longer support third party cookies., which puts them at odds with most of the independent add analytic and serving services.

The row is notoriously public now between Microsoft and Google. Nowadays, internet adds are a must for most business. And nowadays, there are very limited alternatives to Google. Microsoft is arguing that Google has a monopolistic control of on-line advertisements and they have also applauded the move by Australia on regards to having Google and Facebook pay the media outlets and to implement something similar in the US..

It seems cynic that Microsoft, who abused and still abuses a dominant position to channel through Windows their apps and cloud services, are now complaining that someone else has the upper hand on the on-line add market, yet the gauntlet has been thrown in the political arena in US, up to the point that

Microsoft exec will target Google's hold over news before Congress

, thus on a direct attempt to hurt his rival in the search add space.

It seems that all big tech have reached the point in which they need to grow into each other spaces an a times comes in which the future - dystopic maybe? - is going to be shaped for the street guy internet user.

[Silberman]

Maybe this is exactly what we need, for a long time governments have been unwilling to go against those monopolies, it seems we have reached a tipping point in which those monopolies are no longer fine with each one of them having their own sphere of influence, they want to destroy each other but by doing so they are going to inconvenience the general population and this could finally attract the attention of governments which will finally split those companies.

[mk4]

It seems that all big tech have reached the point in which they need to grow into each other spaces an a times comes in which the future - dystopic maybe? - is going to be shaped for the street guy internet user.

As they should, because how do you break monopolistic platforms of such huge companies besides creating better products and compete against them? In the first place, these tech companies are never friends. They only collaborate whenever they see fit and take advantage off each other. Would they help other companies if it doesn't benefit them one way or another? Hell no. These companies are businesses, and the main goal of most if not all business is, well— make money!

[Kittygalore]

As they should, because how do you break monopolistic platforms of such huge companies besides creating better products and compete against them? In the first place, these tech companies are never friends. They only collaborate whenever they see fit and take advantage off each other. Would they help other companies if it doesn't benefit them one way or another? Hell no. These companies are businesses, and the main goal of most if not all business is, well— make money!

We need more than just them being in competition with each other, they need to be taxed a lot and there should be no way that they are going to write it off no matter what, we have to hit their money because they take all of it and they do not give back to community, what we need is another kind of Teddy Roosevelt type of President that breaks off monopolies but this time big tech companies.

[mk4]

We need more than just them being in competition with each other, they need to be taxed a lot and there should be no way that they are going to write it off no matter what, we have to hit their money because they take all of it and they do not give back to community, what we need is another kind of Teddy Roosevelt type of President that breaks off monopolies but this time big tech companies.

Tax them more or not, which is a separate topic in itself, isn't really going to change their monopolistic powers. What will? The government either limits their monopolistic powers(how? I don't know, not going to say I'm for this), or other companies will create better products that could potentially create competition.

[Bttzed03]

~
We need more than just them being in competition with each other, they need to be taxed a lot and there should be no way that they are going to write it off no matter what, we have to hit their money because they take all of it and they do not give back to community, what we need is another kind of Teddy Roosevelt type of President that breaks off monopolies but this time big tech companies.

Tax them higher and they will only pass it to consumers. Tax them to the extreme and they can file for bankruptcy which isn't good for the government also. Once these companies are dissolved, the rich people behind will only distribute their wealth by investing in newer tech companies. That doesn't really break the monopoly does it? The same thing happened when the oil monopoly was broken.

~
In the first place, these tech companies are never friends. They only collaborate whenever they see fit and take advantage off each other. Would they help other companies if it doesn't benefit them one way or another? Hell no. These companies are businesses, and the main goal of most if not all business is, well— make money!

Friends with (mutual) benefits.

[davis196]

This is business.You can't be a friend with anyone.
It's just one monopoly fighting with another monopoly.
It's sad how centralized the internet has become.One company dominates the OS market(Microsoft) and the other company dominates the Search Engine niche and a bunch of other niches(Google). Every company
tries to dominate the market they have conquered and tries to smash all the competitors that want to get inside their niche.I don't believe that government regulation will solve this problem.

[Kittygalore]

~

Tax them more or not, which is a separate topic in itself, isn't really going to change their monopolistic powers. What will? The government either limits their monopolistic powers(how? I don't know, not going to say I'm for this), or other companies will create better products that could potentially create competition.

The government can actually do a lot to break down this monopolistic power, they just don't care because there are chosen individuals on the seat that benefits from this monopolies or in other words are supported by these big tech companies, creating a better product doesn't necessarily mean that that company is going to be challenged because they can sabotage and they can overpower them when it comes to public relations considering that the competition is a fairly small company.

[goaldigger]

This is business.You can't be a friend with anyone.
It's just one monopoly fighting with another monopoly.

I remember so many stories with regards to this one, especially the movie The founder of McDonalds.
Its hard to trust that much with regards to business, everyone wants to become ahead to others.

Those tech companies made a great improvement over the past years and yeah its time now for them to grow outside that partnership and do better on their own.

Google and Microsoft are not even a competitor, they work together before but since technology are also growing, they have to grab the opportunities to grow, and I think this is what’s happening to them.

[mk4]

The government can actually do a lot to break down this monopolistic power, they just don't care because there are chosen individuals on the seat that benefits from this monopolies or in other words are supported by these big tech companies,

Not saying they don't. I'm just saying that taxing them more won't affect their monopolistic powers as hard as you think.

creating a better product doesn't necessarily mean that that company is going to be challenged because they can sabotage and they can overpower them when it comes to public relations considering that the competition is a fairly small company.

? ? ?

It's a "better" product, not some bootleg product made by a random intern; why wouldn't it challenge them? And challenging a huge company doesn't require the smaller company to totally overthrow the bigger company; it just needs to take enough percentage of the pie.

Not to mention that even if a small tiny company or person manages to create a "better" product, if the product actually is great, he/she/they could easily easily gain investors from VCs. Individuals and companies don't need to literally build everything from the bottom without any capital, because that's what investors are for.

Friends with (mutual) benefits.

🤣🤣🤣

[paxmao]

...
As they should, because how do you break monopolistic platforms of such huge companies besides creating better products and compete against them?
...

That is easy to say and difficult to do:

- Firstly, the law against monopolies is wrongly assumed to be against any monopoly. However, surprise surprise, it is not. At least not in the USA. As long as the public interest is preserved, the monopoly in itself is not a problem.
- Second, in the add business, where the monopoly could lay, there is actually competence and it is one click away. You can use Bing, Duck Duck Go and many others. There are also many opportunities to advertise not using google.
- Lastly, how would you break Google's monopoly? You cannot break it "by region", so at most you would do so by line of products, which would probably create more value for the owners.

It is a difficult case.

[mk4]

That is easy to say and difficult to do:

- Firstly, the law against monopolies is wrongly assumed to be against any monopoly. However, surprise surprise, it is not. At least not in the USA. As long as the public interest is preserved, the monopoly in itself is not a problem.
- Second, in the add business, where the monopoly could lay, there is actually competence and it is one click away. You can use Bing, Duck Duck Go and many others. There are also many opportunities to advertise not using google.
- Lastly, how would you break Google's monopoly? You cannot break it "by region", so at most you would do so by line of products, which would probably create more value for the owners.

It is a difficult case.

Oh sure. Never said it was easy, because it's definitely going to be really difficult especially when talking about the likes of Google's search engine. It's going to take an exceptionally great startup founder and/or great ideas from a big company to at the very least make a company's platform feel threatened(more than what Google probably feels about Bing and Duck). But then again, technically not impossible(take note we're not talking about totally 100% dethroning Google's search engine here).

[Kittygalore]

~

Not saying they don't. I'm just saying that taxing them more won't affect their monopolistic powers as hard as you think.

But at the least they can contribute more to the taxes and more bigger public projects can be made because the big companies pay huge amount of taxes. I know that it won't affect but at the least they are being hurt where it matters, their finances.

~

It's a "better" product, not some bootleg product made by a random intern; why wouldn't it challenge them? And challenging a huge company doesn't require the smaller company to totally overthrow the bigger company; it just needs to take enough percentage of the pie.

Not to mention that even if a small tiny company or person manages to create a "better" product, if the product actually is great, he/she/they could easily easily gain investors from VCs. Individuals and companies don't need to literally build everything from the bottom without any capital, because that's what investors are for.

Will the company that made a better product be able to keep up with the growth of their product because if they can't afford that they can easily lose sales and most of the time, these small companies that get successful are being bought by the big companies although not in a sense that the main company is buying but their other companies, as I have said in the earlier post, big companies can sabotage the small companies, and one of the way is to poison the well for the potential investors.

[bitgolden]

It seems cynic that Microsoft, who abused and still abuses a dominant position to channel through Windows their apps and cloud services, are now complaining that someone else has the upper hand on the on-line add market, yet the gauntlet has been thrown in the political arena in US, up to the point that

That’s the funny thing about most of them, they are usually fast in calling out the wrongs of others, but they wouldn’t know when they are doing the same thing that they have described as being wrong. They only want everything to be in favour.

Moreover, Microsoft has its own search engine, it would be better for them if they work towards making their own platform to be a much better one than competitors, instead of looking for faults, once they have developed theirs they can be the ones setting things the way it should be done. But to be sincere these companies always do some really stupid things just hurt others.

[rosenbauer02]

I was gonna thought also that there will come a time that these monopolies by both big tech companies will going to break.

First, monopoly will going to break because of the competion that has been made up to this point where ads spaces are now most of their concern for them to earn. Google ads has been so rampant nowadays on whatever search you have to made and those ads are not filtered as long as those guys pay even if the ad was a way to fraud activities. The google is only having a reactive approach in which they will only remove ads when there are reports that has been made and the reports they handled probably is not an easy task because of thousands of reports that has been made from fraud ads activities.

Second, There is a possibility that another key players will going to show up competing against these two big tech companies. China had once being ban to use google services on their phones. It might be that the China government is up to now in making their own and not by relying to any third party service like google services.

Anyway, this should not be our problem instead this can be also our advantage for them to always improve their services with the competition around.

[oHnK]

But to be sincere these companies always do some really stupid things just hurt others.

They will always act like that.  There are no loyal friends in the business world because the domination is competition.  There are no friends without profit.  Likewise happened with Microsoft and Google.  They will never be friends in a business context.  The ultimate goal of a company is when it is able to control the market and monopolize it so that the absolute profit rests with the company.  If at this time Google and Microsoft are not in line, yes, because they really want to be the one who is best.