I might be the only person who is more excited about winning the free food than winning the bitcoin hehehe. It also appears that bitcoin is becoming as a type of marketing device.
Of course, and pretty effective isn't it?!
If they would have said they were giving away $100 000 in fiat it would a normal promotion like a hundred others, they've switched to bitcoin and as you can see, free promotions on every crypto block or so call news site, thousands of tweets.
Just as the blockchain naming a few years ago when companies were changing their names to attract buyers for stocks.
But one thing, they plan to hold this on the 1st of April? There are like 364 better days to announce a giveaway than this one!