Pancakeswap should go to around $120 or so in the coming weeks. If you look at other exchanges like Uniswap, it has a market cap of $20.5 billion, while CAKE only has a market cap of $6.5 billion. There's a lot of room for the price of CAKE to increase, seeing as its used almost as much (if not more) than UNI.
CAKE marketcap is relatively very low, when you check its competitors you can easily say CAKE is undervalued right now. It's almost half of the all time high price now, it may be a good buying opportunity. I know some people want to go in, I say to them this is the right time. It may go down more but it won't go down all the time, it's already oversold. I believe this down trend for whole crypto currency market will be over soon and then we see a nice new rally for CAKE.