I researched this a little more. Looks like its called hoge.finance, not hogecoin.
1% token burn, and 1% token redistribution to holders on transactions.
Seems something like ybear.finance. Though their proposal would be an anti-inflation coin but when there are no people to buy them, the price plummets. ybear.finance too was a much hyped similar coin that burned some tokens and distributed some to holders on every transaction and their price is gradually decreasing after listing on the exchange.