1. The founding team is non-anonymous
2. ANN sponsors take a long time to register and have a certain merit value
3. ANN logic is relatively complete, and the page is beautiful
4. Social media is complete
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At the same time, everyone can add in at any time, I am very happy to learn from you
1. Could be faked images. There are fake projects using stock images.
2. I wouldn't focus on this in looking if a project is legitimate. Could be faked.
3. One could write an essay with some copy-paste from some project to make it look legitimate. Page like homepage? It is easy to learn html,css and javascript. Scammers could just even download a clone a homepage and just edit the html and css to make it look unique and host it.
4. Do you remember when there was fake Binance channel in Youtube that has a lot of subscribers to make it look legitimate?
[They are stealing YouTubers accounts to stream fake Binance, Ripple, Ethereum or Bitcoin Cash giveaway on them] - It is a Medium article link. I am not the author of this article, I just looked up for the past incidents.
Plus in addition to number 4, pages in Facebook are being sold and once the ownership has been transferred, they have the means to change the page name and delete past posts to make it look like they're launching legitimate project.