@buwaytress. Agreed. Keeping it in their balance sheet might be good for their monthly or quarterly income statement reports if they made the correct timing, however.
I reckon this state of the market is where it might be the correct time for companies to begin keeping some bitcoin in their balance sheets. The volatility is low, there is a bullish divergence that shows a weakening of the pump and fast moving averages might cross over slow moving averages by the end of August which will be clearly bullish.
Keeping bitcoin on balance sheets as a reserve asset should definitely not be seen through the eyes of a trader. Otherwise there would be no point in betting on bitcoin as a reserve asset which, by definition, like gold held in central banks is the currency of last resort.
Holding bitcoin will mark the status and financial health of companies and states, because being able to afford to hold btc will mark a low propensity to borrow as well as testifying that there is excellent cash flow if you are able to buy and store bitcoin for the long run.