You say opposite to what you should say. Bitcoin marketcap is not big in 2013 but its dominance is bigger in 2013. Because there were less altcoins on market and altcoins did not have big total cap like now.
November 2013 is part of the bull market and the market in that month is not complete bull market.
I indicated that the marketcap in 2013 was not strong if compared to later, but supply reduction is not want that resulted to the price hike during the time, it was still increased marketcap, increase in adoption.
In July 20 2013, bitcoin marketcap was $1.05 billion. In September 18 2013, the marketcap was $1.55 billion. The marketcap increased to $5.7 billion in November 17 at $475 price. I was not able to get the price and marketcap within that period accurately but we can see how the marketcap would have increased to over $10-$12 billion when the price of was above $1200 at the end of November in the year.
What I am saying is that bitcoin price also increased very well in 2013, the ROI was great.