Details of the deal have not yet been made public, but according to sources, it is worth $ 175 million and is valid for up to 10 years.
Ultimate Fighting Championship is a global martial arts organization that has announced that it will continue to immerse itself in the cryptocurrency industry by announcing a sponsorship deal with the cryptocurrency exchange.
According to CNBC, the UFC announced on Wednesday that it has agreed with Crypto.com, one of the largest cryptocurrency trading platforms in the world, to sponsor fighters' uniforms.
The contract is worth $ 175 million and will last for more than 10 years.
As part of the agreement, the Crypto.com brand will appear on clothing worn by athletes during competitions, as well as clothing worn by the training staff. In addition, Crypto.com has acquired the rights to the new UFC sponsorship category known as the "cryptocurrency platform partner".
Kris Marszalek, founder and CEO of Crypto.com, called the UFC deal "a historic moment" and said it would help the sports industry and "accelerate the world’s transition to cryptocurrency."
The deal "is just the beginning of a long relationship with UFC," said Ari Emanuel, CEO of the Endeavor Talent Agency, which bought a stake in the UFC in April.
Source:
https://cointelegraph.com/news/ufc-inks-175-million-sponsorship-deal-with-crypto-com