Nice catch, OP. I haven't visited the ANN section in a long time, so I have no idea at what rate these new projects are coming out, but I seriously wonder how many of them
haven't plagiarized at least part of their whitepapers. Based on how often threads like this one get created, my guess is that happens more often than not. Sad.
We are thrilled to offer the world a new way to communicate, pay and receive payments in private, without leaving any traces! And Make Simple Smart Contracts by a few clicks, it's so simple that even you grandma will understand!
The above is a quote from the opening statement in the Ella Fund ANN thread (I have the section blocked and thus can't quote it directly), which I find to be idiotic. All of those things they mention are already available, including the comprehension of grandmothers--assuming said grandmas aren't locked up in COVID-infected nursing homes suffering from Alzheimer's. Anyone who knows anything about crypto wouldn't even read past that first sentence, much less read their whitepaper.
Anyway, even without the plagiarism this project sounds like crap at best and a scam at the very worst--and my guess is that it's probably the latter.