It must attract a lot of attention from publicity. Non-fungible tokens are a real bandwagon now, so companies that follow this trend will be successful in it. I haven’t heard about this event before, but I will definitely investigate this topic and follow it. Unfortunately, I will not participate in this because their NFTs must be too expensive. What about you?
they doing it because want to improve brand awarness and social acceptance in global environment , as global company Coca Cola has huge contribution to employment in several countries and by this NFT project this company hoped not following trend only but also give real contribution. When cryptocommunity now about this NFT atleast they will know this company too.
It's not just being "in" the trend. It's all about good marketing too and I can say they did good by doing this kind of charity/combined advertisement.
But who knows if they will continue it. Maybe it will just be for the event while a lot of people are watching the Olympics.
Coca-Cola company had roots with soda industry but the competition is also strong with different brands and flavors to show off.
Again, this is a good idea and they may manage to take the sales to higher numbers once again. Just don't forget water is still better for your bodies.
as i said above, this company want to attract new buyer for their product that come from crypto community. The community in crypto market was spread around the world , Coca Cola know how potential it is.