Marketing a new exchange

[probebeta]

Hello Bitcoin Folks!

I am working on a p2p trading platform that lets you trade altcoins, including small cap coins too. This is our goal at least.

We're facing some resistance with marketing in mainstream platforms like reddit, twitter, youtube.
It seems that none of these sites want anything to do with us unless we have a minimum 10K ad spend per quarter.
The problem is that we're still in prototype stage and don't even know if we're targeting the right audience.

What is the best option in this case? Should we just bite the bullet and try it out, or should we continue community building?
Community building has been going fine so far, but the results we are seeing are .... just not significant enough. It's growing linearly, its a grind but maybe this is the way it's supposed to be.

I would love to hear some thoughts, is someone has tried something similar.
Are we doomed or is there hope in this product?

Thanks!

[FloridaKid]

It's really hard to start a crypto exchange without proper fundings, but yea you can still proceed with community built and attract small users but you will need to get in touch with top crypto projects, list their coins and tokens and let trading volume reigns, partnerships is a must too find better project to have your exchange name expose on their platforms. This is a long processing and can only be faster with funds

[0xkii]

ya its complicated because people will need to trust your exchange, i guess the best way for you so far would be to add new coins on your exchange where they arent added anywhere..

Try to find promising projects which are only listed on DEX and try to add liquidity on them on your exchange

[khiholangkang]

Hello Bitcoin Folks!

I am working on a p2p trading platform that lets you trade altcoins, including small cap coins too. This is our goal at least.

We're facing some resistance with marketing in mainstream platforms like reddit, twitter, youtube.
It seems that none of these sites want anything to do with us unless we have a minimum 10K ad spend per quarter.
The problem is that we're still in prototype stage and don't even know if we're targeting the right audience.

What is the best option in this case? Should we just bite the bullet and try it out, or should we continue community building?
Community building has been going fine so far, but the results we are seeing are .... just not significant enough. It's growing linearly, its a grind but maybe this is the way it's supposed to be.

I would love to hear some thoughts, is someone has tried something similar.
Are we doomed or is there hope in this product?

Thanks!

You can start by making a bounty or airdrop in this forum, there will be many participants who follow if the pay is interesting, and of course these participants have a lot of followers on social media, and can make marketing for your project successful.

[layoutph]

Pancakeswap is my #1 choice to trade BNB / ALTCOIN transaction. It is good, fast and safe. To answer your question, are you trying to build a centralized exchange? People tend to like DEFI sites now because it is more safe. All we need to do is to connect are metamask in exchange site. Everyone loves being annonymous.

Hello Bitcoin Folks!

I am working on a p2p trading platform that lets you trade altcoins, including small cap coins too. This is our goal at least.

We're facing some resistance with marketing in mainstream platforms like reddit, twitter, youtube.
It seems that none of these sites want anything to do with us unless we have a minimum 10K ad spend per quarter.
The problem is that we're still in prototype stage and don't even know if we're targeting the right audience.

What is the best option in this case? Should we just bite the bullet and try it out, or should we continue community building?
Community building has been going fine so far, but the results we are seeing are .... just not significant enough. It's growing linearly, its a grind but maybe this is the way it's supposed to be.

I would love to hear some thoughts, is someone has tried something similar.
Are we doomed or is there hope in this product?

Thanks!

[techearn17]

Glad to hear that you want to play your part in crypto. Yes, marketing requires a lot of money. At this point, you must target two locations. The first is Twitter and the second is YouTube. Community power is very important. The project has to endure a lot in the beginning. Some have to bear the financial loss. Some projects have all kinds of disadvantages. But those who work hard and persevere. Those plans succeed.

[semobo]

A signature campaign is one of the most efficient and economical ways to promote crypto-related services, so just hire a reputed campaign manager and hire participants according to your budget. Bounties can be much cheaper but it doesn't get you the quality posters so the signatures won't be displayed in the main boards of bitcointalk.

[Baimovic]

Developing a platform without valid exposure is certainly very difficult, especially in large forums. If you are serious about developing a platform, you can create a project community in this forum by make a bounty so that the platform you are developing is known and gets a quick response.

[Suke_Teki]

Developing a platform without valid exposure is certainly very difficult, especially in large forums. If you are serious about developing a platform, you can create a project community in this forum by make a bounty so that the platform you are developing is known and gets a quick response.

True, if the problem you have is marketing, Then Bounty and Airdrop programs can be the easiest solution. And to reassure users, I suggest you to ask a third party to audit your smart contract, like Certik or others. It would be better if you have several potential partnerships supporting your project.

[oemar bakrie]

The most difficult thing is getting started and maybe all social media don't feel confident about marketing in the p2p market..
the important thing is to keep trying and trying to convince a lot of people to be able to trade on p2p..

[Teknisi88]

Many coin available in the market but it is very hard to exchange with new one. In the future many coin replace to bitcoin. i think in the future is digital currency.. we lose the paper money in the future..  

Yes, maybe what you say is true.
I hope so.
Currently, there are several forwards who have issued digital money, digital money is needed to support payment security and financial stability, to mitigate private digital currency.
There are also developing countries that aim to achieve efficiency in domestic payment systems and financial inclusion and mitigate shadow banking.

[Woodie]

Hello Bitcoin Folks!

I am working on a p2p trading platform that lets you trade altcoins, including small cap coins too. This is our goal at least.

Congratulations hope this works out for you.

We're facing some resistance with marketing in mainstream platforms like reddit, twitter, youtube.
It seems that none of these sites want anything to do with us unless we have a minimum 10K ad spend per quarter.

Am going to side with what these platforms are requesting for, running an exchange is different from other projects and as you know there is personal data that will need to be collected and the alike so they need to build some form of trust with its community.

The problem is that we're still in prototype stage and don't even know if we're targeting the right audience.

Prototype stage then that's has good as beta stage and not yet ready to go out.

What is the best option in this case? Should we just bite the bullet and try it out, or should we continue community building?

Community building is the best way to grow your presence in a more authentic way and without pumping numbers.

[Little Mouse]

I'm not sure why this requires such high amount to be spent however, as a beginning exchange I think you shouldn’t target that. Instead build community, get engage here in bitcointalk by offering bounty. If you have something better than other exchanges to offer, I'm sure you will get some good leads from here.
And of course, hire a SEO specialist and target some low competitive keywords and rank for them instead with that money.
If you are interested to having a boost through bitcointalk, feel free to PM me here or PM in telegram @LT_Mouse

[bitcon]

Building a strong and loyal community is an essential task for any developers of a new project. You should always answer all questions of users, organise AMA, give bonuses to your community members for promoting your product and for different contests. You had better try platforms that are specialised on crypto instead of social media like YouTube and Twitter.

[tabas]

Continue with community building and you just have to look for other means of advertisement. If you think that your audience is in YT then you hire someone that has a huge community, a content creator. I think in that case, it will give you somehow the exposure that you needed for your community build up.

[the ghabbar]

Hello Bitcoin Folks!

I am working on a p2p trading platform that lets you trade altcoins, including small cap coins too. This is our goal at least.

We're facing some resistance with marketing in mainstream platforms like reddit, twitter, youtube.
It seems that none of these sites want anything to do with us unless we have a minimum 10K ad spend per quarter.
The problem is that we're still in prototype stage and don't even know if we're targeting the right audience.

What is the best option in this case? Should we just bite the bullet and try it out, or should we continue community building?
Community building has been going fine so far, but the results we are seeing are .... just not significant enough. It's growing linearly, its a grind but maybe this is the way it's supposed to be.

I would love to hear some thoughts, is someone has tried something similar.
Are we doomed or is there hope in this product?

Thanks!

Community development improvements are needed to support the smooth running of the project you are working on, this needs to be prepared carefully, to look for gaps in the improvement.

After that, it's just a matter of determining the right target audience in the promotion pattern, indeed there are many obstacles that we will experience in this situation, but don't give up before everything is successful, it's not a process of teaching us to keep fighting in the present and the future.

Twitter, Reddit and Yutube are very appropriate marketing media for now, you just need to brush up on some team strategies to reach the level of success you are looking for, this doesn't look easy, but if you have a good team, everything can be done easily and precisely. time.

[Ararbermas]

Start to build a community for your project while you have no enough funds for it.. It doesn't matter at least you have a bunch of supporter until you gain enough capital to advertise your project to those popular sites. Indeed there are some crypto site in the internet wherein you can still advertise your project,  as long as it's related its a good choice for visibility while you're waiting to have enough capital ,
Btw perhaps there's a service here in forum as well. Just use the search bar if you can find some..  

[sirminesalot]

To compete in this crypto industry moreover for exchanges i'm sure you need investors to fund your development because the competition between exchanges is really high and only top exchange that the traders want to place their money in. So i think you should build a community and raise your name and then pitching for investors to growing together with your project

[iv4n]

Publish0x and other similar places... don't forget to be more active here on the forum!

I will agree with members who are talking about building a community, that starts with your product and all crypto places where you can share your work without a need for paying for space! Blogs, forums, apply for some crypto news articles (they always looking for writers)... if a product is good, trustworthy... there will be demand for it, sooner or later! Of course, every start can be hard, so I wish you to endure and make something! Good luck!

[Yogee]

Try your hardest to get yourselves some private investors to help you out with your start up expenses including marketing. You shouldn't have an issue with that if they can see a good product to invest into. The crypto exchange is a tough market and you shouldn't rely on free or cheap promotions.