Lol, I think now it's time to change the definition of "Mass Adoption".
I have never heard the name of any such project before, how you could say that this project really helps to achieve mass adoption of cryptocurrency?
If you talked about DIVI coin, No advertisement, no promotion, even I can't remember that I saw this coin listing in any reputed exchanges. It's just another shitcoin that is being shilled by some 4chn Shiller.
Their rank right now is not bad, #375 according to coingecko.
This rank is determined by doing various speculations, it's not prove anything good for this project. according to coingecko the ROI of this coin is near around "-50%";
Not a holder I guess but they're probably working for them. Who knows what will be the future of this coin.
Shilling will never be brought anything good, I just noticed some newbies are appeared to shill about this project. still, it is unknown to all, actually who are working behind this project.