Don't let yourself get confused and be patient.
Investors that are confused with the way they trade are the ones that are most likely new to this. They don't have an idea of how brutally many will get slaughtered on this market if they're not careful. As many traders have ways of winning trades, despite that, they can't skip the bad days of trading.
Try to buy at the lowest price and find projects that really create value
Yes, the trick is buying low and selling high but at most times this isn't being followed. And finding a project that's starting out, is not going to be an easy find. Many new projects are totally bound to its pit even if they haven't touched the market yet.