Sometimes you do so many research for your investment,but you make a loss at finally.In the meanwhile,your friends just follow famous people or obey some rumors,and they make huge profits.Have you ever had such an experience?If you have,how about your friend ?they make a fortune or not?
like in doge coin and axie. many people are influenced by other people's content or famous people. and they make a big profit. The point is that influencers or famous people will make projects reach more people or more larget target market. and the bigger the project, the bigger potential for project to success.
There are people who managed to earn from doge but there are also many who losses their investment, while with axie which the game still moving and still developing there are people who continually earning from this game.
These two projects have been move by the trend and influencers, fact still remains that even you didn't do your homework but if you managed to invest during the hot season, your profits are very decent.
depends on the decision making that you'll going to execute, but there's still a big edge with someone who does his DYOR before sending his money inside.