What do you think about youtube/twitch marketing? Is it ethical?

[TheNineClub]

Marketing has always been a dirty trick tbh. Ever since its inception marketing has employed dubious, manipulative, and not so obvious tactics. So regarding twitch and youtube, I think it's nothing new, it's just implementing well-known marketing tactics on new mediums. Is it ethical? Not really, but it's accepted.

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[Natalim]

I don't see anything wrong with it, so it's ethical for me as we know they are just paid to promote a certain gambling site.

That's probably part of the promotion and they used popular influencers so they can gain new gamblers to play with their platform, it's an old way of marketing trick and still very effective until now.

[Tumanggor]

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So, what do you guys think, is this kind of marketing ethical?

ethical or not it all depends on the perception of each of us
I myself see that the ad is still ethical because the company pays for YouTube/YouTuber or Twitch to market the products they offer

those who are adults can definitely distinguish what is best and appropriate for them to do

if they think gambling is detrimental to them then don't do it otherwise if it is profitable and they can still control then gambling because it is inspired by advertisements or YouTubers it's not a big problem imo

[imstillthebest]

the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money

that can be one of the reason why streamers are given huge sums of money so that they can bet longer and hit the high multiplier that they are targetting however on some occasions a streamer can also win at the beggining or after a few bets that he placed and they are playing with minimum bet or lesser than that .
this made the viewer try that gambling site and see if they can also make easy money  .i think this is still ethical as long as streamers tell the truth that it wasnt their money theyr playing with

[aioc]

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

Those who do not understand the gambling world will consider such practice unethical, this is industry practice, they hire Youtube and Twitch influencers to showcase features of the gambling site they are promoting if you have control and are a responsible gambler you're not going to these promotions and marketing hype, the most unethical thing in the world of gambling is promoting scam or dubious gambling site these Youtube influencers and Twitch marketers should not be tolerated if they are doing this..

[ralle14]

That depends on how you view the situation, but for me I don't find it unethical knowing that a lot of things can't be taken for what they are as others get away with it and like the others have mentioned already it's an effective way of advertising. It's kind of similar to how certain casinos introduce their bonuses that seems too good to be true then they don't clearly state the actual requirements in unlocking the bonus. Imo it only becomes unethical when morals is also involved since we immediately know to ourselves that it's not right to deceive other people.

[mv1986]

I think one problem here is definitely that big streamers are often times big for a reason and that reason is that they function kind of like a role model for their followers. If that role model then starts to gamble in online casinos, especially younger people might get the wrong impression that gambling is just fun and not dangerous. The question then is whether it is really all technically ok, no fake results on slot machines and stuff. And I am 100% sure that most of the money the streamers play with is sponsored in one way or another. You just can't prove the opposite.

[Saisher]

It's all about making money and how to make the site looks good, Youtube and Twitch streamers are making money doing this and the gambling sites they are promoting will look good in the eye of the gamblers, they need it to sustain the operation, gambling sites are not different from other business they need to present their best version, I don't see anything unethical on this as long as they can keep up with what they are showing in their marketing.

[Kong Hey Pakboy]

Yes it's ethical, I don't think that the companies sponsor streamers/content creators that they know have a higher demographic for kids, I mean have you looked at some YouTube channel that's mainly kids?  They don't have any kind of gambling sponsor and I think for now, it's ethical and the gambling companies really don't want the backlash.

[geegaw]

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So, what do you guys think, is this kind of marketing ethical?

ethical or not it all depends on the perception of each of us
I myself see that the ad is still ethical because the company pays for YouTube/YouTuber or Twitch to market the products they offer

those who are adults can definitely distinguish what is best and appropriate for them to do

if they think gambling is detrimental to them then don't do it otherwise if it is profitable and they can still control then gambling because it is inspired by advertisements or YouTubers it's not a big problem imo

Well, before thinking about ethics for a stranger, we should look at the facts from the perspective of these companies and online platforms, their ethics is to bring income to the employees, they need advertising and they won't refuse contracts, won't allow them to have such marketing, no salary and from strangers' offers, they are really unethical towards these people. The view of many people is still quite selfish and only takes into account their own risk and many others but excluding the risks of the companies, the marketing has never been overdone here, almost all have warning labels for people under the allowed age

[michellee]

We can say that is not ethical but for them, that is okay because they use their own way that is not usually like the other gambling site. So next time, if you watch those videos, you can skip the video and search for the other videos that can help you get what you want.

I think every gambling site will have its own way to promote its sites and that is one of the ways that they can use. Although that looks not right to us but we can not do anything except skip the videos.

[qwertyup23]

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

I do have mixed feelings for this. Unfortunately, there are YouTubers who are paid by the gambling websites in order to sponsor the latter. The funds that those YouTubers have came from the owners of the gambling website and in some cases, the odds are also rigged.

As someone who frequently watches YouTube, there was an instance where I got hooked in trying these so called "skin-gambling websites" (CSGO) where a famous YouTuber promoted it. Unfortunately, the results were not the ones that I was hoping for. But on the other hand, these YouTubers also get paid from it as a source of their income.

[JohnBitCo]

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

I don't see tie motive behind those who lie streams on Youtube or twitch. They attract everyone and its up to you if you want to play gambling at a particular site or not. Every one is earning money and if they have a lot of audience, these live streams will surely do a paid promotion. As long as they are not promoting any scam, i think there is nothing wrong in marketing.

[acroman08]

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

if the money is sponsored by the gambling site and if there is a disclaimer from the streamer I think it's fine. but if they claim that the money that they gamble is theirs but in reality, the money was sponsored by a gambling site. I think that is just plain deceiving and they should be called out. I know streamers can or could get a commission from the traffic his streams make to the gambling site.
as for their reactions. they need to attract an audience/gamblers so I understand if they over-exaggerate their reactions even if the money is sponsored.

[toast]

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

if the money is sponsored by the gambling site and if there is a disclaimer from the streamer I think it's fine. but if they claim that the money that they gamble is theirs but in reality, the money was sponsored by a gambling site. I think that is just plain deceiving and they should be called out. I know streamers can or could get a commission from the traffic his streams make to the gambling site.
as for their reactions. they need to attract an audience/gamblers so I understand if they over-exaggerate their reactions even if the money is sponsored.

I agree that disclosing a sponsorship from the gambling site is a crucial consideration. And of course, it is also important that the legitimacy of the featured site is ensured, nonetheless it would be like pulling people into a trap if not disclosed as well. I think that this is ethical for as long as no one is disadvantaged and deprived of the truth.

[semobo]

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

If advertisements are ethical then acting in it also ethical, we have to decide what we can do with our money amd ofcourse these advertisements are here to lure people but why you wre giving space for someone to manipulate you.

[johhnyUA]

So, what do you guys think, is this kind of marketing ethical?

Of course this is not. But I'm not surprised about the fact that youtube or twitch advertising gambling. There a lot of drug commercial at youtube so they doesn't care about gambling. And they will not do anything about that. Because this is a lot of money for them. 

[Oilacris]

Of course this is not. But I'm not surprised about the fact that youtube or twitch advertising gambling. There a lot of drug commercial at youtube so they doesn't care about gambling. And they will not do anything about that. Because this is a lot of money for them. 

The OP is pointing about the Youtube and Twitch streamers and not the platform itself that advertises gambling.

It's common to see nowadays that streamers are into that because of the hype. Marketing 101, this is an effective way nowadays to advertise something, any brands, any product etc. Some streamers even do that even without a direct affiliation to the site because the goal is to attract subscribers. The partnership to the site is just a bonus. It's like double earnings - one from the streaming website and another one, to the affiliation if partnership is made.

Its a bit uncommon for streamers to live on or stream out without having any affiliation or referral kind of motive and just simply diving with the hype but as long they dont spent out money then for sure
this is a bit common because they do jump with the hype and more view means more money.

If they do attached with gambling then its unlikely that they will really be making use of their own funds unless if its really that interesting then using their personal or came from their own pocket or wallet

but most of the time it would really be on sponsorship.Is it ethical? sort of and since its part of marketing then its just normal.

[Naficopa]

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

Until you prove that it is not their money, unfortunately, it cannot be said that they are lying.
Of course, many of them definitely just work for the casino or marketing agency hired by the casino.
The matter is quite complicated, but it is obvious that if the person is playing in agreement with the casino and the money is not theirs, this information should be provided. I think that soon there will be appropriate regulations that will prohibit lying in this matter.

[adzino]

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

They are advertising for a casino. People that are interested in gambling are watching those videos. I don't see anything "unethical" over here. They aren't lying or anything. I mean they are saying, the higher your bankroll, the higher the profit you can make which is somewhat true. Now if someone decides to watch that video and follow those "strategies", then its a choice that he/she has taken. If you think it is unethical, then all sort of advertisement is actually unethical because everything is exaggerated on those advertisements.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

Maybe they are actually playing with their own money. All they are trying to do is attract high rollers to join the casino using their affiliate link.