Several months ago we analyzed the best 100 IDO projects out there. In the study, we wanted to discover whether a correlation exists between the different marketing activities taken by a blockchain company and the amount it has raised. We were surprised by the findings.
Companies with more links to their sites raised more money during an IEO/IDO.
Essentially, this is because of the logic behind it. When a company invests time, money, and effort into their marketing activities (Conferences, webinars, expanding their Twitter/discord/telegram community, press releases, blog content, etc) they are more likely to get backlinks to their site. A high-quality
Blockchain PRcampaign can significantly increase your IDO brand awareness and help with acquiring new high-quality backlinks to your site.
It's important to mention that some of the companies raised pretty high amounts without investing a lot in blockchain marketing & PR.
In some cases, a solid team can drive organic community members which leads to more discussion on the project on different social media which leads to more backlinks.
Another important point is that backlinks shouldn't be the main goal of your IDO. The existence of backlinks itself does not guarantee success. However, it can be used by investors as a gauge of growth, and by the IDO team as one of their key performance indicators.
