While Zuckerberg continues to follow the Winklevii into industry after industry, the brothers earlier this year came full circle by making their first investment directly into a social network, and it seems that’s only the beginning. In September Winklevoss Capital participated in a $200 million investment in the DeSo (short for “decentralized social”) Blockchain.” Founder of social media giant Reddit, Alexis Ohanian, venture firm Andreessen Horowitz and about 44,000 other potential users also bought the token.
In an industry where reach is so directly correlated to value, Facebook, Twitter, LinkedIn, Reddit and most other mainstream social networks have what seems to be an insurmountable lead. For now, they are the epitome of Walled Gardens. DeSo hopes to solve this problem by building a shared infrastructure on which anyone can create a social network of their own. There’s already 150 projects being built on the blockchain, including 8 social networks, and—you guessed it—a metaverse. “It's very easy to identify the problems with the existing networks and social spaces. But there haven’t been many solutions,” says Tyler. “We believe crypto offers that, so we'll continue to look at investing through Gemini Frontier, or maybe even building.”
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