I have been in touch with Drew the last days and he has sent me his business plan. After having looked at it I can say it is very professionally presented, thorough and ambitious but feasible nevertheless. If I compare this to the projects some people have been throwing tons of cash into lately which hardly had any business plan at all or they lacked basic financials (like NEO-BEE recently), I think it's one of the most serious offerings here on Bitcointalk. The guys have experience organizing music festivals (have a look at the Lunar Massive videos on Youtube or their Facebook page) and I agree with Drew in that there is potential in this market.
This said, of course it's not for everyone (in fact I told Drew that Bitcointalk is probably not the best place to come at this moment looking for funding given the recent events). The organizers have their reasons to not want to do an IPO as such but rather limit the offering to a reduced number of investors which of course sets a higher share price. So if you're in a position to invest a larger chunk of money I would say: drop a line to Drew, sign the NDA and have a look at his plan, then do your research and then make your own decision.
Thanks for the vouch thehun
I promise that any interested parties will not be disappointed with the plan we have put together. If you're curious but skeptical, check the plan out. It will clear your doubts.