Token created, what now? (General crypto marketing strategies discussion)

[Jure321]

Hello everyone,

I've been lurking for a long time here and wasn't very active in the discussions.

Let me shortly introduce ourselves.

We are just a group of SEO specialists looking to expand the list of services to our crypto client (yes, we have only 1 client from the crypto industry) such as influencer marketing, landing page design, press release, content writing, social media, community growth, etc

We are not looking to get spoon-fed with step by step guides but just a general discussion about new projects marketing. We can figure the rest.

I am not afraid to share the knowledge that I got by working with hundreds of clients outside of the crypto industry.

So to start, what is the best way to approach marketing after the new token is launched?

We saw that YouTube and Tiktok influencers work pretty well. Press release works well too. We also talked with some people who tried IG influencers but that didn't work well. Twitter is not bad to keep the level of engagement and buzz.

Reddit and bitcointalk is a must but what else is there? Is it worth listing your token on some low profile exchanges? Quora? Other non-related forums?

How about black hat methods? Does shilling work for you or is that too aggressive? I saw a few bots that can automate the process.

Since I am trying to squeeze some knowledge from this forum, I encourage you to ask me anything about my strategies and I'll try to write it with as many details (not sure if I can post URLs here).

Ask me about

• SEO (including black hat SEO)
• Outsourcing work
• How to find new clients
• How to scale business
• Backlink building

Thank you, everyone.

[NeuroticFish]

Imho either the token has to be really useful, either you have to fool enough people that the token will bring them money (basically make shit look like honey).
Keep in mind that it's no longer 2017-2018 when people bought in a token just because it was launched.

So.. what's the purpose of the token? What's its usefulness?
Or you just want to sell it to fools?

[Jure321]

Hey Neurotic, thanks for getting back

Ok, we can agree with that point. Token definitely must be useful. But still, you created the most useful token in the world and let's say you don't have a big budget to advertise it on yahoo finance and other popular places but you still need to spread the word somehow. I am not talking about scams here or any particular project so let's forget that for a moment. Just trying to speak generally.

So, you need to think creatively and create a buzz with let's say only 1-2k$. What would you do?

Let me relate to SEO.

If it was for SEO, I'd find an expired domain for ~300$ and spend everything else on content based on my keyword research. But that's the long-term game as you need to wait for Google to index it and then rank it...

While with the token, it's a completely different story. You need an initial buzz to create a community when you publicly announce the project launch. So how would you do it?

[NeuroticFish]

I am not talking about scams
[~snip~]
So, you need to think creatively and create a buzz with let's say only 1-2k$. What would you do?

If the token is not a scam, then imho you have to hype the underlying project, the one that will bring usefulness to the token, and then hype the token. (or, well, you can do together too).
You should explain very well how the project can be successful. You have to make people understand how their investment will bring them more money.

I don't know that much about budgets, but you can find easily a cheap army of advertisers on Twitter, for example. But their audience may be limited basically to the other advertisers/shitposters.
They can bring you back links, they can probably get you into the attention of the robots, but I am not that much sure about the attention of real people.

If you want proper audience from crypto lovers you can clearly advertise here (signature campaign). It would be great. Just then you will probably have to pay more than 1k$/week, hence you can dry your budget super quick.

Of course, here, on Bitcointalk, you will have to start with a proper announcement thread (in altcoins' subforum). That's for free (well, if you want to add pictures there you may want to spend a couple of $ in bitcoin for a copper membership) and can get the discussion started. If the project is very good, it will already get some interest/buzz there (although I see that more an organic growth than a short-lived, higher intensity buzz).

[Jure321]

Great reply!

I like this one "you have to hype the underlying project, the one that will bring usefulness to the token, and then hype the token" cause it makes total sense. For example, you start with your project and build some kind of community by let's say FB ads and FB groups. Then you can present your token to that community. Awesome man.

And yeah, the budget can dry super quick, I am aware of that. That's why I want to explore as many options before I make a decision. I know I'll have to loose some money, but I am used to that when exploring new stuff that'll make me money in the long run.

Advertisers on Twitter are not so useful. I've talked with some founders and they told me It's mostly bots and fake followers. Their organic reach is close to zero considering the quality of real users who follows them. Shilling on the other hand can get you some results, but also brings you a lot of inactive members in your community which looks like it's fake, have you tried it?

Thanks for naming options with bitcointalk! I'll definitely explore them I am also looking to explore the service section here. Is there any recommended provider?

How about pinksale or poocoin or similar platforms where you can do your presale or advertise your product?  What is your opinion on those?

[NeuroticFish]

Thanks for naming options with bitcointalk! I'll definitely explore them I am also looking to explore the service section here. Is there any recommended provider?

How about pinksale or poocoin or similar platforms where you can do your presale or advertise your product?  What is your opinion on those?

Keep in mind that I don't work in advertising and such. I've just gave you some advises that looked logical to me.
I don't know those platforms you said, it's the first time I hear about them.

If by provider you also ask about campaign manager, there are plenty of good campaign managers available for hire if that's what you want, I also advertise one of them, you can look at my account's avatar, or, directly:
https://bitcointalk.org/index.php?topic=5328445.0

They can help you, but they will most probably not endorse your project, hence you'll need to start with an ANN made and posted by you.
Then you'll have to find somebody design the signatures. And only afterwards you can do signature campaign (or other bounties).