They need to offer a better product in order to sell it, so it's normal they offer without any lock at moment, if intel was leader in this segment then locks after locks hehe, i.e cpu market, anyway, the good thing we have one more player in this market.
I don't think Intel will go down the LHR road. It just doesn't work. Miners are still buying LHR GPUs at inflated
prices. Intel's graphics drivers are also open source, unless they decide to go closed for their discrete GPU, so enforcing
LHR would be difficult. It also doesn't make business sense, it adds cost and alienates a segment of the market.
I expect LHR to become a case study in some future business course.