Much like the saying there is no such thing as bad publicity, any thing that can get the crypto message out there is good.
However, I don't know how much additional traction
BTC / crypto in general is going to get because of Super Bowl advertising.
Some for sure, and overall it will be a win, but will the businesses paying for these ads actually get a bump in sales / profits / site visits? Hard to say now.
Give it a few weeks for the numbers to actually come out.
And I'll leave with this:
https://www.youtube.com/watch?v=RDkDcc5IMSA-Dave
Many are watching the Super Bowl. So for these crypto companies to buy multi-million dollar ad time, definitely they are hoping that people will get their interest and check them out. I believe, they can also never be sure if they will get more hits but they are putting a stake on this event. If they can afford to pay their ads, why not?
For the first time the Super Bowl which is the biggest game of the year will feature ads from crytocurrency companies. Multiple 30-second ads would cost a whopping 7 million Dollars per slot. Companies like FXT, Crypto.com, Etoro and BitBuy...
Notice it's the Venture Capitalist-funded projects have to run ads to get people to forget their fuggups.
"Lost $300 million in a hack!"
"Let's buy a $50 million 30 second Superbowl ad. That will address all concerns about our security flaws, as well as our history of blockchain crashes!"
It is their marketing strategy. If they can gain the trust again from users, they will do it. But we all know, at the end of the day, it is the responsibility of the user how to choose a reputable and secure trading platform.