I am not surprised that names like EA, Ubisoft and the rest are in gamefi industry. I play some p2e games like Splinterlands, MOBOX and Axie Infinity but i don't see that can hold me on long terms, but hope in future be more interesting games. I heard that some good games are releasing this year for example ENGN this summer is gone publish new game that was done in Unreal Engine. So i think that in future p2e games are gone be more and more played.
The longevity of the P2E gaming platform depends on the team behind it.
So if the team is already satisfied to what they acquire, in terms of funds, they can easily abandon their project.
But for companies that are already established like Ubisoft, high likely that they are thinking of long-term goals.
They won't abandon the project for nothing. In this case, it is better to invest in a p2e platform backed by established company.