India Celebrates Festival Of Colors 'HOLI' In The Metaverse

[Coinshots]

Tata Tea Premium makes its metaverse debut by hosting a first-of-its-kind Holi party on the platform, as part of its hyper-local approach to celebrating regional pride and providing unique customer experiences.

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, said, "Offering novel and disruptive experiences to our customers will continue to remain a key priority for us. Tata Tea Premium as a brand has always aimed to engage with our customers through unique campaigns. Tata Tea Premium has launched special festive packs capturing the excitement of Holi for some of its markets like Delhi and Uttar Pradesh.

"We are also extremely excited to launch Tata Tea Premium`s Holi Party in Metaverse, which is an effort to leverage the growing power of digital storytelling and personalization, as a means, to connect with our customers. This campaign will enable people to celebrate Holi and the festive elements associated with it like the regional songs, delicacies, stories in a new medium."

Upon entering the platform, you can don your favourite avatars and enjoy the splash of colors with various engaging Holi games. To dial-up the excitement the party also comes with a special festive performance by music sensation, composer and lyricist duo Sachet-Parampara.

Music composer-lyricist duo and real-life husband and wife, Sachet Tandon from Uttar Pradesh and Parampara Tandon from Delhi will bring alive the magic of Uttar Pradesh`s Lathmaar Holi and Delhi`s Rangwali Holi; the essence of which is aptly captured on Tata Tea Premium`s special edition festive pack.

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[avikz]

Lol! I didn't realize that TATA can be so dumb to spend money on such nonsense activities rather than an actual promotion. Possibly they are sitting on some serious amount of cash which needed burning for something! This is utter nonsense to be honest.

I believe it is better to give dividend to their shareholders instead of burning cash on metaverse. This entire imaginary world is a hoax and nothing else! Elon Musk has a better word for metaverse - marketing buzzword!

[pakhitheboss]

Lol! I didn't realize that TATA can be so dumb to spend money on such nonsense activities rather than an actual promotion. Possibly they are sitting on some serious amount of cash which needed burning for something! This is utter nonsense to be honest.

I believe it is better to give dividend to their shareholders instead of burning cash on metaverse. This entire imaginary world is a hoax and nothing else! Elon Musk has a better word for metaverse - marketing buzzword!

They are basically trying to cash the hype. A better option would have been to give dividend to their share holder and a bonus to the employees. Everything a big organization like TATA does is always a marketing gimmick

[SeezeFire]

Lol! I didn't realize that TATA can be so dumb to spend money on such nonsense activities rather than an actual promotion. Possibly they are sitting on some serious amount of cash which needed burning for something! This is utter nonsense to be honest.

I believe it is better to give dividend to their shareholders instead of burning cash on metaverse. This entire imaginary world is a hoax and nothing else! Elon Musk has a better word for metaverse - marketing buzzword!

There is high a possibility of FOMO, I see in this Metaverse entry of TATA.
The metaverse is still just budding. Time will tell.

[pawanjain]

I didn't believe it at first but then I googled it and was amazed to see that it is for real. LMAO.
I wonder how many participants it got. To be honest, I think the idea is really ..... CRAP!
Metaverse is still in very early stages and is quite of a buzz word in itself.
I just took a glimpse of it and it indeed looked like crap. Check it out yourself guys.

Link to event: https://events.yugverse.com/tataholi

Source: https://www.exchange4media.com/digital-news/tata-tea-celebrates-holi-by-hosting-party-on-metaverse-119129.html