FIFA could sell Tickets as NFT and ticket owners could resell it again , it could be never lasting business! Personally I would like to have one for my collection! What do you think?
The fee part would have been quite profitable as well. They do not need to do it like as a whole thing, they just need to do like maybe 50 seats each game, and if it is not sold then you would move to regular ones during last 24 hours and still get people to buy it.
Qatar is a rich nation, I am pretty sure that people will not go there from all around the world as much as people go other nations, and I believe that Qatar wealthy people will end up buying many seats anyway, or it will not be filled stadiums too for most games. All in all, I believe that NFT would have allowed them to not only sell, but also gain from each resale as well, even after the game is over, and FIFA would have kept making profits.