How PUGG Takes Steps Towards Building a Social Metaverse Eco. Through SociaFi

On How PUGG Takes Steps Towards Building a Social Metaverse Ecosystem Through SocialFi

SocialFi, another compound word in the blockchain field after DeFi and GameFi, can literally be understood as Social Finance, which is just a combination of Social and Finance. But as Finance in GameFi has moved towards Decentralized Finance, SocialFi is essentially a kind of encrypted socializing based on DeFi because it is a deep integration of socializing and finance on the blockchain and has blockchain features including decentralization, user data control, etc.
Why was the encrypted socializing introduced and what is its significance?
Let's start by a glance at traditional social interaction. After a long period of evolution, traditional social networking means are mainly products from centralized social media giants such as Facebook and Twitter in the current Internet age. These giants have held a large amount of user information. Hence they can not only sell user data for advertising fees (such as Facebook’s selling user data) but also arbitrarily ban user accounts and forcibly deprived their speaking chance (such as Twitter’s banning Trump’s account).
On one hand, users on the Internet social media platforms are always at risk of privacy infringements, like a embarrassed streaking persons without any protection, and on the other hand, it is a deadly blow to creators that those centralized platforms plagiarize their content creation and grab all the output profits with confidential and unclear profit allocation mechanisms. In recent years, incidents such as user data theft and creators’ intellectual work (such as Tencent's "Dawn Project") plagiarism both done by the platforms have continuously appeared and spawned the emergence of a new social scene application method total different from traditional ones.

Thus SocialFi, a encrypted social network based on blockchain technology, came into being. The premise of the SocialFi establishment is based on the openness and transparency of all economic activities, which effectively solves two kinds of monopoly -- the platforms’ monopoly on all content creators (causing creators can only obtain a small part of the profits) and the monopoly of powerful people having large social influence on ordinary creators. At the same time, the decentralized and open environment is also conducive to the introduction of more social means and modes. For example, users would become the direct beneficiaries of sharing their own data and content so that the effort and time they spend can bring them equivalent incentives.
Then how does the Metaverse project PUGG apply SocialFi and how does PUGG take steps towards building a decentralized social ecosystem of its Metaverse entry platform through SocialFi?
It is the social scene first. Socializing is a human behavior and it is inseparable from the environment that gave rise to it. The PUGG Metaverse builds an ingenious infrastructure in the game so that players can not only go to the working area to ride cycles together with friends to provide energy for the entire planet and get Calit (Token) income but also enter PUGG's unique social area -- the bar.
You are already familiar with bars in real life, but have you ever experienced the multifarious fun of a bar in the virtual world? Players from different countries and languages can gather here. With rhythmic melodies and flickering lights in the bar, meeting a virtual avatar dressed in a fashionable style, you can go up to chat with him/her either publicly or privately. You can share your real locations to each other through LBS positioning function and also view the NFT held by each other in a visualized form. After chatting about topics of same interests, you can go to the NFT mall not far from the bar where you can buy and sell NFTs from different chains with one click. If you cannot find a satisfactory one, it is also a good social experience to invite your friends to your PUGG “home” to show them your cherished collection.

Of course, all these activities are encrypted. Never will a person know what you said and what NFTs you own without your permission. All your privacy can be guaranteed there.
However, only protecting the user data and privacy is what most of the decentralized GameFi projects can do. Besides building a more convenient bar social scene, what else dose PUGG provide?
That is the visualized transaction.
We know SocialFi contains not only socializing but also finance. The visualization of free trading undoubtedly provides a convenient and necessary channel of economic activities to contribute to the construction of the Metaverse ecosystem.
Traditional games would make their players troublesome most as the gear and cosmetic skins they bought in games cannot be put in trade with other players or sold back to game systems. The only way for trading is to sell their accounts while it is rather improper because their accounts involve their personal information and privacy.
By contrast, imagine that if SocialFi is added to GameFi, a backpack of digital assets is designed for "people" each and players can trade in game items, characters and gear directly through their wallets. In this way, our players’ digital assets can separate from their game accounts like "things" separate from "people". One player and another can trade in the game gear and cosmetic skins (which are also NFTs), directly like one account of "people" and another one of "people" do in "things", and both players will still own their game accounts after the trade. This trading method is fully in accord with blockchain, which is decentralized and encrypted. Meanwhile, it provides a free and convenient trading environment that is more in accord with the Metaverse ecosystem and also finds a suitable starting point for the construction of the Metaverse social platform.

In addition to the economic activity of "transaction" between players, PUGG has built an open, transparent and high-return content production environment, different from traditional social media platforms, for content producers.
At present, PUGG has invited a large number of influencers and content producers in the field to settle in PUGG to jointly build our metaverse ecosystem. In PUGG, influencers can monetize their popularity through our invitation reward system and also serve as a content producers to create and build their own personal IP planet, which not only enriches the PUGG metaverse ecology but also attracts various ecosystem members (including various players, ecological project parties, etc.) in the platform.
Thus an ecological scene in which popularity, information and business cooperation are shared is formed. Influencers manage to have their own IP planet, which not only helps to expand their influences but also gives their fans more information about interesting and profitable projects. In the process, they can not only attract more fans but also make it easier that people from other ecosystem projects find them to get more business cooperation so as to realize their goals in their own planetary ecosystem.
In addition, with the upgrade of technology and the increase of users, both “online to offline” and “offline to online” will be gradually realized for the “bar” social block of PUGG Metaverse so that users will be allowed to have a cross-type experience from “online to offline” and “offline to online” and further feel the technological magic and fantasy charm of the integration of virtuality and reality in metaverse through SocialFi.