i call BS
no one makes a profit or a loss until they actually sell the coin
hoarding a coin has no profit or loss.
We can't consider this as a loss as you said, they haven't sold yet. So we are not talking losses here.
1BTC=1BTC meaning the whales don't lose anything as long as their keep holding their Bitcoin and not convert into US dollars,
Tell that to the market, that every time bitcoin goes down, it makes Microstrategy's shares go down, and every time it goes up, it makes them go up. What you say applies to an individual, and not always, because if an individual has shares in a company that goes bankrupt and its shares are worth 0, would you also say that he has not lost because he has not sold?
The valuation of a company includes its assets as well as its liabilities to calculate its net worth, which means that the market does consider this case a loss even if there is no sale.