It appears crypto is gaining traction in the sport of MMA.
Although MMA fighters like Rory Macdonald and Chris Camozzi have been associated with crypto for years.
Great news, it is always nice to see that professional athletes take the chance to be being paid in crypto currencies rather than fiat money. I already liked the move that bonuses in the MMA community would be paid in bitcoins. Crypto companies have been making a lot of deals in the sport industry this year, we saw quite a few new partnership and advertising deals for really big tournaments like the Football World Championship for example. This will bring in a lot of new investors into the crypto community, because sports has such a wide reach all around the world. To watch sports you don't need to speak the same language, and it doesn't focus on any particular age group. It's a good place to be in for advertising. MMA is taking a really big step in the sport world here. They are the first ones to go this way, I am sure there will be others to follow.