Luna was once a project backed by large funds, including the famous investment fund finance. But things still don't go as we thought and Luna still falls even the way luna falls faster than shitcoin. All for reference only, there is no guarantee that the project approved by a large fund will not be a scam.
Luna was promising before the collapse. I believe it was the company leaders that messed up. If they don't tweak the emission rate, which leads to "hackers" exploits, the project won't be as bad as it is today. Though I agree that a large collection of funds won't guarantee any project success. Since veteran scammer can make any project looks legit to milk more money from investors before running away or having an exit scam.
It is hard to doing some research to new project that we want to invest, need much time.
I don't know about ICO because there were many scam ICO's in the past and it was a bad experience for honest investors.
New projects are very profitable, but they are also have higher risk than established projects.
True that it is hard to determine if the new project is legit. All we got is a roadmap, website, and optional revelation of Project team developers. Oftentimes, profiles of these developers are forged thinking that they can get away with fake educational and job attainment.