Rise of Streamers in Online Gambling

[OgNasty]

Gambling houses made big money when BTC bubbled and are still making good money today.  They want to make sure that they grow their market share from here to really profit from the next cycle.  That's leading to increased advertising spending across the board.  Most recently, sponsoring youtubers like Stevewilldoit and the Nelk Boys, along with even celebrities like Drake so that they make these videos.  I doubt many of the people streaming these gambling sessions are doing so without sponsorships, so this rise shows you just how competitive of a market it is for advertisers.

[iv4n]

I wouldn't really question it, the streaming industry just grows continuously imo, not just in terms of viewership in slots but in all aspects of entertainment in general. I think it's something rather natural we'd see, and I think there's still room for growth for it since we'd probably still see development from the streaming industry. Ofc, there's some part that probably wouldn't be accurate, but i think it still speaks of the state that casinos and streaming are in general.

Though tbf, rather than slots as a category it's more closer to a chatting stream imo with the reactions every now and then about the results.

I agree, the streaming industry is growing in the last few years... it's a natural process, and I also think it will continue to grow! Pandemic probably affected the speed of growth, and people were forced to stay at home and the internet was the only source of fun and for many people source of income! That's a great combination for sure, making money and enjoying while you do it, and I guess streaming is all about that... you enjoy doing something while you get paid for that!

[noorman0]

-snip-
These are used for marketing so that a common viewers gets excited and start playing with them. A simple psychological trick!

You guessed it mate.
I don't think that choosing the marketing path by livestreaming will not hold the suspicion of some viewers, especially from the pov of people who are skeptical of fishy promotions. Sometimes their reactions are exaggerated and the opposite of normal gamblers, I mean they don't seem to feel any remorse even with heavy losses. They really affect the psychology of viewers that defeat is not an excuse to dim the spirit to continue betting.

[Gozie51]

On the other hand this streamers though could be paid so obviously, the results might be rigged so that those watching are going to be attracted. So it's a win-win for this streamers and the casinos or games that they are promoting.

Can there performance really be manipulated by the casino company for a big win so that more viewers are won and signing up with the streamers can increase the numbers of people playing in the casino? Well this is a wide thought but if this is possible to happen it means casino games itself can be manipulated against the gambler.

[swogerino]

I search on Youtube "big win Swords and Holy Grail" which is the name of the slot I am about to play,it gives me a great dose of optimism before I actually go and play.If you also see that,you will see that they are playing with maximum bet most of the time which means they are most likely being paid to show those big wins and no normal person on earth would play with 100 EUR/USD per spin,that nowadays is a significant amount for almost everyone of us who rely on our daily jobs to make end months.Still though thankfully such channels exist as you can see what can be a true "huge win" and not our huge wins with much lower bets than them.I think they do more good than harm,those channels.

[rhomelmabini]

Aren't we've seen some celebs that do it? For example, Drake. He literally streams whenever he's doing the gambling thing and there are lot of other streamers too that do it. Let's say, it's one way of spreading adoption in the gambling space and it has more reach just like an advertisement in a tv network, streams is globally too and there are lot of casinos paid streamers or they're getting incentives just by promoting it on their streams.

[darkangel11]

I agree, the streaming industry is growing in the last few years... it's a natural process, and I also think it will continue to grow! Pandemic probably affected the speed of growth, and people were forced to stay at home and the internet was the only source of fun and for many people source of income! That's a great combination for sure, making money and enjoying while you do it, and I guess streaming is all about that... you enjoy doing something while you get paid for that!

The streaming industry can be growing and that's nothing bad or weird, but the fact that slots streaming is so high on twitch is very strange. I agree with suspicions of others here in the thread that these stats could be manipulated. I don't see how so many people would be watching someone play slots, which is really boring even if you play it yourself. Watching others play is a great way to fall asleep. I'd rather watch someone play CSGO or something else if I had the choice.

[iv4n]

I agree, the streaming industry is growing in the last few years... it's a natural process, and I also think it will continue to grow! Pandemic probably affected the speed of growth, and people were forced to stay at home and the internet was the only source of fun and for many people source of income! That's a great combination for sure, making money and enjoying while you do it, and I guess streaming is all about that... you enjoy doing something while you get paid for that!

The streaming industry can be growing and that's nothing bad or weird, but the fact that slots streaming is so high on twitch is very strange. I agree with suspicions of others here in the thread that these stats could be manipulated. I don't see how so many people would be watching someone play slots, which is really boring even if you play it yourself. Watching others play is a great way to fall asleep. I'd rather watch someone play CSGO or something else if I had the choice.

You have some nice points... we had that "drama" about twitch and slot streaming there, who followed that could see how casinos and some streamers manipulate with masses, mostly young people...

But I follow some guys and girls from the Gosu group! Normal and regular people playing slots with some normal bankroll (under $1k)... it's fun, chat is burning when some known people gather and it can be very interesting!

You would watch someone play CSGO, I don't like that... I rather choose League of Legends when it comes to games, I follow Balkan League (EBL)! We can agree it's all about taste, I like to play slots, and I like to watch others doing it if there's some additional fun, in my case that's chat... as I said I support some people I know for a long time from crypto gambling! Definitely, it's not something I am doing every day, it's fun from time to time...

[Smartvirus]

They are using every marketing strategy or resource that they could and that's good for them. I watched the Champagne papi gamble once and his patterns to gaming and stakes where just something I wouldn't try and he surely made it fun with the casino girls and the wins were appealing. Although, there are chances that these guys are just gambling on casino funds in making these promotions for Stakes as we know Drake to have some affiliation with Stakes. It's clearly a success for them as it brings some entertainment to the game, generate traffic and wins over some customers too.

[danherbias07]

And there was also one discussion about these streamers about being funded by the gambling sites to play more and stream it live.
I don't know about their winnings though if they are really given to them in full amount because first of all, it all came from the funds of the site they are playing at.
Their emotions when winning though is kind of real as I watched a lot of them too especially the ones playing slots.
It's a blow to the site if ever they won't give something in return to these guys if ever they won a jackpot. Maybe a part of it should be shared with them or just subtract the amount given to them and some interest.

[Sirait]

cut

Many famous Casino is now doing partnership on different streamers. So in conclusion, Streamers contributes a lot on the increase of popularity of online gambling.

streamers have become a job for many influencers nowadays, and many sites also provide referral programs for their site users, I have also watched gambling streamers several times and they invite viewers to register via their referral link. from here I see that both the streamer and the gambling site are mutually beneficial. the more bonuses are given to streamers, the more streamers who try to make their audience play online gambling, and online gambling grow.

[madnessteat]

^

This is quite possible. In addition, in Twitch as well as on other platforms, it is possible to buy subscribers and the number of views. So I think that this statistic may be different from reality. I tried to watch streams with gambling, but I did not get the pleasure that brings me gambling. Maybe such streams are watched by those people who do not play gambling themselves because they cannot afford it?

[arallmuus]

But if you are seeing these streamers are making a ton of money, that's most probably a got up game. These are used for marketing so that a common viewers gets excited and start playing with them. A simple psychological trick!

Thats not really the case for some streamer. Most streamers have an upfront payment for X amount that should be used as balances throughout the entire months of streaming and wether the streamer makes profit out of those upfront payment is pretty much a different story. Most streamers ended up making way less then what they received upfront so its a beneficial situation for both party

[Doell]

Many famous Casino is now doing partnership on different streamers. So in conclusion, Streamers contributes a lot on the increase of popularity of online gambling.

Inded, I admit that streamers also made online gambling more popular, but they also got paid for it. They get a lot of profit from site, then advertising and broadcasting, if we look at the youtube channel there are many other benefits. Attracting more people to gamble, that's their a job when they become streamers but the good news is they don't hesitate to share with their viewers if win.

[ryzaadit]

The reason because not most people change to stream gambling with sponsors, I guess because the deal they cannot refue. Example TrainWreck from Game Stream to Casino Stream, they have huge follower. If you want to know, how work the sponsor system like how the casino is contacting each stream for the deal. I suggest to you watch "OrdinaryGames" video on youtube.

He the one who reveal a deal casino between stream.

[chaser15]

I don't know that slot streamers are dominating the streaming industry today in online gambling. I'm used to watching E-games-related streams although in some cases, the content is not really gambling-related but rather just usual content where they will play the game and entertained their viewers.

I'm also not a fan of slot-games-based content as I don't find it interesting due to the fact that it might just be a paid promotion and these streamers are not using their real credits but it was funded instead by the site they are promoting. Maybe if there are giveaways I will try it but the interest is not really there.

Thanks for the share, OP.

[Wakate]

On the other hand this streamers though could be paid so obviously, the results might be rigged so that those watching are going to be attracted. So it's a win-win for this streamers and the casinos or games that they are promoting.

Can there performance really be manipulated by the casino company for a big win so that more viewers are won and signing up with the streamers can increase the numbers of people playing in the casino? Well this is a wide thought but if this is possible to happen it means casino games itself can be manipulated against the gambler.

You need to know that there is nothing impossible with some of this big company and they can choose to manipulate things but that might to noticed if something like that happened and it can end up in a big sanctions making them to lose trust gamblers had for them. I can see that more people enjoy streaming Slot which shows that there are more lovers for slot game than others. Slot is a low risk game that is more better than most of those games that need higher risk to earn bigger profits.

[AmoreJaz]

Gambling websites do their best to spread their unique promotions across all streaming platforms included and mostly prefer Twitch. Even Drake a famous person has joined the Stake team that already have a partnership with other famous soccer clubs. The increasing trend is a good sign for industry whales while the house will make more money thanks to affiliate partnerships with streamers who are funded by casinos with unwithdrawable cash or crypto in most cases. Just my 2 cents.

if you are watching these streamers, at some point, you will know which ones are rigged or not. check how they edit their videos, you can see the transitions. you will get an idea if there are some manipulations on the game how they create their videos, be very vigilant. but let's say for example, drake streaming his games, i don't think they will resort to manipulation. i am not biased, but i think they won't do anything that will screw up the reputation of stake.

[harizen]

Do we have a source on what platform is the most used in online gambling streams regardless of fiat or crypto gambling?

Is it Twitch?
Is it Youtube?

Mostly, Youtube live streams are mostly online games with no gambling related. They just show their character progress (in terms of MMORPG), skills and strategies (in terms of MOBA and shooting games), etc.

For Twitch, I think this is the most used platform for streaming gambling-related content.

Maybe Twitch is not that strict when it comes to gambling content unlike Youtube so we often see gambling-related content on Youtube. Just my own guess.

[Yogee]

....Is there a data that will show if online gambling becomes popular first before streamers started to hype them online.

This is the same question that I wanted to ask. My guess is that online gambling became more popular with the increased usage of smartphones and the wider or improved internet adoption. The marketing strategy of approaching these streamers and influencers most likely helped promote the industry to these audiences.

I want to know if online streamers makes the onling gambling trending during pandemic.

Most definitely. I've already read reports that gambling increased during the pandemic. It even came to the point where streamers were banned for sharing gambling sites https://www.casinous.com/twitch-bans-content-with-gambling-links