Rise of Streamers in Online Gambling

[BitcoinPanther]

This is true, there are independent streamers that are taking advantage of the gambling popularity in order to have content.  Most of them aren't sponsored so when they lose, it really hurt them that much.  I think they are hoping to gather enough audiences and then apply for sponsorship of casinos when they think they had enough subscribers or followers.  

Actually, not that they will hurt much if they lose. It is part of the investment they take so they need to spend money to build up their respective channels for the purpose of getting enough subscribers and to be eligible to get noticed by the gambling sites.

Besides, streaming is free and the only effort these streamers will do is to spend money on their content.

It does hurt somehow since they are spending money for their content.  Streaming is free, yes but the money isn't.  As far as we know, unless the streamer is lucky enough to easily get attention and subscriber, it will take time to build up followers and subscribers to the channel.  Among the many, only a few are able to meet their target audience in a span of six months or a year.

But honestly, in most cases, these streamers don't really focus on becoming sponsored streamers on the gambling site. It's just that since online gambling is hype, they are taking the advantage of riding the trend and making it their content. If they will be noticed by the gambling site they are using on the content, that is just a bonus.

True, and besides in order to minimize their money losses, they can use their casino referrals in order to get some money from the Casino referral commission.  Aside from the payment (if their channel is already monetized) from the views their content gathered.

[romero121]

I will agree though, specially those streamers that shows very huge win, in the millions of dollars that maybe some will go and try it for themselves and see how their luck will be.

On the other hand this streamers though could be paid so obviously, the results might be rigged so that those watching are going to be attracted. So it's a win-win for this streamers and the casinos or games that they are promoting.

I guess that’s how streamers are made on purpose, so they can always attract new players and the house will always take advantage on their money. Although there are streamers that are simply made for awareness, but mostly in streamers where they advertise huge wins, it’s either those winners are greatly paid or in some cases, those winners volunteer on their own.

Streamers can also use their capability in order for them to have a referral bonus, I have seen so many streamers now that is getting paid and get commission for advertising some gambling site. Streamers should also fact check the site as well before advertising it in order for them and for the people to have a safe deposit and safe credentials in case that the website has KYC. Some website needed to be legal as well before entering digital casino, it is more hot in the eyes of the government if a streamers promoted it.

Streamers mostly does it with the trusted platforms. As mentioned these streamers will be making a good sum of money through referrals. When a streamer makes in millions often it creates a question, how he's able to make it. Some could've succeeded following it, with big bag of money. This isn't possible for everyone and the same is also a reason for small gamblers losing big expecting big out of small amount of money.

[agustina2]

It does hurt somehow since they are spending money for their content.  

I don't understand the hurt part. Streamers know that they need to spend money in order to attract more viewers.

Prior to doing streams, it makes sense to spend money and they understand the risks. Even if they lose money on that gambling site while doing the content, the lost money is part of the budget so nothing really different as that is really intended to be spent. Meaning, that they don't bother with the results.

Otherwise, they should not stream a gambling site if they are being hurt by their losses while making their gambling content.

[Baofeng]

I will agree though, specially those streamers that shows very huge win, in the millions of dollars that maybe some will go and try it for themselves and see how their luck will be.

On the other hand this streamers though could be paid so obviously, the results might be rigged so that those watching are going to be attracted. So it's a win-win for this streamers and the casinos or games that they are promoting.

I guess that’s how streamers are made on purpose, so they can always attract new players and the house will always take advantage on their money. Although there are streamers that are simply made for awareness, but mostly in streamers where they advertise huge wins, it’s either those winners are greatly paid or in some cases, those winners volunteer on their own.

Streamers can also use their capability in order for them to have a referral bonus, I have seen so many streamers now that is getting paid and get commission for advertising some gambling site. Streamers should also fact check the site as well before advertising it in order for them and for the people to have a safe deposit and safe credentials in case that the website has KYC. Some website needed to be legal as well before entering digital casino, it is more hot in the eyes of the government if a streamers promoted it.

Streamers mostly does it with the trusted platforms. As mentioned these streamers will be making a good sum of money through referrals. When a streamer makes in millions often it creates a question, how he's able to make it. Some could've succeeded following it, with big bag of money. This isn't possible for everyone and the same is also a reason for small gamblers losing big expecting big out of small amount of money.

On the contrary, I'm just thinking about this scenario: do trusted platform and I'm assuming they have the reputation and that they are already big, still need promotion from some streamers? Or newly created one, who are just starting this business and wanted to gain that trust from the gambling community will used this streamers to promote their casinos? So it seems that the later will have more benefits if they take advantage of this kind of promotions instead of the already established one, in my opinion.

[Silberman]

It's advertisement and if you fall for it then it's your fault. You've seen someone winning huge amount of money and they you are instantly magnetized then look at the website, deposit money and at the end of the night, you just don't know, maybe you are losing instead of getting a profit just like what the streamer shows. So it's good for casino to tap into this niche sort of using youtube influencers to create hype on their casino.

I will be honest I have never liked that kind of advertising because it sends the wrong signals to the people, it gives the impression that earning money when you gamble is not only possible but something easy to do, then when they actually try their luck they find out this is not the case and then they get mad about it, and in a way they are right as the information that they were given was false and they did not had a realistic idea of what they could expect out of gambling.

[jakelyson]

[...]
Actually, not that they will hurt much if they lose. It is part of the investment they take so they need to spend money to build up their respective channels for the purpose of getting enough subscribers and to be eligible to get noticed by the gambling sites.

Besides, streaming is free and the only effort these streamers will do is to spend money on their content.

It does hurt somehow since they are spending money for their content.  Streaming is free, yes but the money isn't.   [...]

The money they spent are their capital in which they can gain back from sponsorship and ads. It is an investment. It will only hurt if they are too bad as a streamer they can't get monetized or a sponsor.

As far as we know, unless the streamer is lucky enough to easily get attention and subscriber, it will take time to build up followers and subscribers to the channel.  Among the many, only a few are able to meet their target audience in a span of six months or a year.

Most streamers right now are in a group that helps them get audiences, likes and subscribers. It is great support to easily get the target needed to get monetized . Unless you are doing it alone, it is quite easy to get the audiences you needed.

[ethereumhunter]

These streamers are actually streaming newest game as soon as they especially those that are hype so they can attract as much viewers as possible. Theses kinds of stream are kinda an in-depth review so we the viewers will know if we will want or be attracted to that game.

Anyways, Upon checking "Slot Category" on stream, my first thought is that gambling activities on Twitch are not allowed but to my surprise, various gambling games are actually being played and stream there. Also, I was able to find Stake being streamed on the top of Slot category and it has a lot viewers compared to other gambling games.

Well, we may find many streamers who use online media to promote something live or recorded. This has become a new trend among streamers, so many are trying to follow it. In addition, many streamers also share their experiences about promoting something, not just sharing an evaluation video about a product.

The online gambling business that has been developing for the past few years has attracted streamers to join and participate in promoting it because it can increase their income and, of course, the streamers can get even more subscribers.

The videos used by streamers as a content will always come from their live streaming. I don't know why but once they were doing live streaming and they were getting very very big win. They were using their video to attract people to join through their refferal. The rate from their video was so smalll compared with what they have gotten from people joined through their refferal.

Maybe they want to show their subscribers how they can win the game so they decide to have a live stream on their channel. That can attract more people to subscribe because they will think that the streamer might share something with them, whether it's a tip, trick, or even a gift. Those streamers will also share the link to join and of course, if people join under them, those streamers will earn extra income.

[BobK71]

Maybe they want to show their subscribers how they can win the game so they decide to have a live stream on their channel. That can attract more people to subscribe because they will think that the streamer might share something with them, whether it's a tip, trick, or even a gift. Those streamers will also share the link to join and of course, if people join under them, those streamers will earn extra income.

Basically their job is to give a better idea about the game. Maybe the streamer is doing it for money or they are trying to increase the popularity of their channel. However, a gambler understands everything they need to know before playing the game. I think both are benefited.

[rhomelmabini]

Maybe they want to show their subscribers how they can win the game so they decide to have a live stream on their channel. That can attract more people to subscribe because they will think that the streamer might share something with them, whether it's a tip, trick, or even a gift. Those streamers will also share the link to join and of course, if people join under them, those streamers will earn extra income.

Basically their job is to give a better idea about the game. Maybe the streamer is doing it for money or they are trying to increase the popularity of their channel. However, a gambler understands everything they need to know before playing the game. I think both are benefited.

To break it down, a casino is trying to pay the streamer to advertise them then the streamer wants to get it known on how far it can reach to its audiences and if these audience get hooked then they'll come to the casino the streamer is promoting. It's basically just a cycle and nothing complicated in it.

[KTChampions]

The only thing that worries me, for example, is that the game itself is fair - no matter whose money it is played with. I'm not a fan of such streams, but from what I've seen, streamers basically lose the entire deposit as a result. I'm wondering if this is anti-advertising for gambling?  How stupid do you have to be to see someone lose money and go and lose it too?

Yes, the stream will only deceive viewers if they're not using their own money and are just being paid for sponsorship where they don't show fair play. They make it more attractive for viewers for their own benefit. I think that's not fair for those who are looking for legit and trusted sites. That's the reason why it's hard to rely on streamers nowadays.

There is no difference between fake money and real money. But there is a difference between a fake game or with honest results. If the streamer plays honestly, then most likely he will lose in front of his audience and there is no difference if it was fake or real money. Another thing is if the result is rigged so that he allegedly wins and thus encourages the audience to play too. This already looks like a scam.

[Slow death]

the "work" that Streamers do is good for casinos and it also helps people to have an idea of a certain game because before the person plays I watched the Streamers play and that person is already aware that in that game he can win or lose , it will depend on the strategy that the person will use. but as everything in this world has a negative part, also Streamers can make people think that if they play a lot even if they lose a lot of money eventually they won, why did people think like that? by seeing Streamers playing for many months even losing and having some victories, people thought that Streamers are a good example that even if you lose a lot of money you shouldn't give up because eventually they will win, when that's not true and people can end up addicted. Of course this is not the Streamers fault, they don't force anyone to play, they are just showing how they play and receive partnership with the casinos

Slot is easy to play and addicting, thats why its among the top. Grand thef I can understand since its fun, teens like it.

I agree that slot is an easy game to get people addicted to just like lottery. as for grand thef, i love this game, this is a game that grown people play and love

[Lanatsa]

The only thing that worries me, for example, is that the game itself is fair - no matter whose money it is played with. I'm not a fan of such streams, but from what I've seen, streamers basically lose the entire deposit as a result. I'm wondering if this is anti-advertising for gambling?  How stupid do you have to be to see someone lose money and go and lose it too?

Yes, the stream will only deceive viewers if they're not using their own money and are just being paid for sponsorship where they don't show fair play. They make it more attractive for viewers for their own benefit. I think that's not fair for those who are looking for legit and trusted sites. That's the reason why it's hard to rely on streamers nowadays.

There is no difference between fake money and real money. But there is a difference between a fake game or with honest results. If the streamer plays honestly, then most likely he will lose in front of his audience and there is no difference if it was fake or real money. Another thing is if the result is rigged so that he allegedly wins and thus encourages the audience to play too. This already looks like a scam.

You would really notice it but of course it would really be depending on someones eyes because most of the time we do turn out to be greedy whenever we do see someone is winning or hitting big on the time that he

plays or some streamers had been doing that which it would really be not ethical if they would rig out the results for it to make winning chance higher which is something that we should look for.

No surprising that influencers or youtubers become more rampant or many not only on gambling industry but also in other as well.So better be wary of these things
as a viewer because you dont know if those are fair sites or not.

[Tumanggor]

It's advertisement and if you fall for it then it's your fault. You've seen someone winning huge amount of money and they you are instantly magnetized then look at the website, deposit money and at the end of the night, you just don't know, maybe you are losing instead of getting a profit just like what the streamer shows. So it's good for casino to tap into this niche sort of using youtube influencers to create hype on their casino.

I will be honest I have never liked that kind of advertising because it sends the wrong signals to the people, it gives the impression that earning money when you gamble is not only possible but something easy to do, then when they actually try their luck they find out this is not the case and then they get mad about it, and in a way they are right as the information that they were given was false and they did not had a realistic idea of what they could expect out of gambling.

you must often see food advertisements on tv but when you will never make the exact same thing as in the ad. the goal of marketing is to be like that (make the audience affected and eventually try)

As we get older, we have to be able to reduce our expectations and control ourselves so we don't get stuck with disappointment, we must be aware that streamers are only trying to make money from their live, the results you get will be much different from what they show

[crzy]

Maybe they want to show their subscribers how they can win the game so they decide to have a live stream on their channel. That can attract more people to subscribe because they will think that the streamer might share something with them, whether it's a tip, trick, or even a gift. Those streamers will also share the link to join and of course, if people join under them, those streamers will earn extra income.

Basically their job is to give a better idea about the game. Maybe the streamer is doing it for money or they are trying to increase the popularity of their channel. However, a gambler understands everything they need to know before playing the game. I think both are benefited.

Some streamers are really telling the truth about the site but some are not, they are promoting the site blindly and if you are going to listen to those streamers better to follow the right one. This is also alarming since many viewers can easily watch the streamer at a lesser restriction and there’s a possibility for the younger one to get exposed on gambling because of this. The site should be more responsible on choosing their marketing strategy, this can benefit for both parties but a bigger risk for the gamblers.

[gagux123]

wow... this is something that impressed me... I confess that I would never have imagined that the "market"/gambling segment could gain a significant share in streaming.
This just shows that with each passing day that gambling is acquiring an interesting "market share" in the current market.

[ethereumhunter]

Maybe they want to show their subscribers how they can win the game so they decide to have a live stream on their channel. That can attract more people to subscribe because they will think that the streamer might share something with them, whether it's a tip, trick, or even a gift. Those streamers will also share the link to join and of course, if people join under them, those streamers will earn extra income.

Basically their job is to give a better idea about the game. Maybe the streamer is doing it for money or they are trying to increase the popularity of their channel. However, a gambler understands everything they need to know before playing the game. I think both are benefited.

Yes, it is their job to provide input to the companies that hire them and those streamers also have goals that they want to achieve in the future. But later, some gamblers don't try to find out what the streamer is saying so they just follow what the streamer says. This can trigger something bad for his followers if they can't find more information because they can get stuck in conditions that are not favorable to them.

[madnessteat]

^

Before you repeat what do streamers need to understand that most of them are in a partnership relationship with the gaming sites and lose they do not their personal money and casino money moreover, and even get a lot of money for their work.

Many of them are aware that such activities are prohibited in the U.S. and they break the law, so some of them even move to other jurisdictions on purpose not to have problems with the law.

[Pierre 2]

I think its all about advertisements and getting bonuses by referrals. I remember watching Turkish streamer living in Cyprus (Northern side). Gambling is legal there so he was streaming playing on online casinos at twitch. He was indirectly making ad for that specific online casino website. And he was making money directly over other type of advertisement. I think its pretty normal in modern age. This was like 3-4 years ago.

[madnessteat]

wow... this is something that impressed me... I confess that I would never have imagined that the "market"/gambling segment could gain a significant share in streaming.
This just shows that with each passing day that gambling is acquiring an interesting "market share" in the current market.

Watching someone gambling huge amount of money regardless of winning/losing is very satisfying because it's very hard to do it by yourself due to risk involved. Streamers are taking this risk to attract viewers is what making there stream special than watching a regular game stream. Some of the streamers provides a big giveaways by just watching them. AFAIK Drake is giving away 25k each person on his last stream that sponsored by Stake. Sky is the limit for the potential of online gambling on streaming world because money will always get the viewers attention.

Do you really think that streamers risk their money to attract users and when they lose that money they don't show that they're upset? Many streamers stream for several hours and spend a lot of money during that time. Few of them risk their money and they themselves have admitted it more than once.

[Wexnident]

I think its all about advertisements and getting bonuses by referrals. I remember watching Turkish streamer living in Cyprus (Northern side). Gambling is legal there so he was streaming playing on online casinos at twitch. He was indirectly making ad for that specific online casino website. And he was making money directly over other type of advertisement. I think its pretty normal in modern age. This was like 3-4 years ago.

I think this is more of a "when it started" kind of thing instead of when it popped off and grew so big which was what OP was pertaining to. It was something that was growing pre-pandemic but afaik it was the age during the pandemic that really boomed its growth (the streaming industry in general) since well, people had nothing to do.

wow... this is something that impressed me... I confess that I would never have imagined that the "market"/gambling segment could gain a significant share in streaming.
This just shows that with each passing day that gambling is acquiring an interesting "market share" in the current market.

Watching someone gambling huge amount of money regardless of winning/losing is very satisfying because it's very hard to do it by yourself due to risk involved. Streamers are taking this risk to attract viewers is what making there stream special than watching a regular game stream. Some of the streamers provides a big giveaways by just watching them. AFAIK Drake is giving away 25k each person on his last stream that sponsored by Stake. Sky is the limit for the potential of online gambling on streaming world because money will always get the viewers attention.

Agree. The self-insert can sometimes be very enjoyable to do, and heck just messing around with the streamer involved after a big loss (or win) can be very fun as well. Not to mention that they do giveaways at times depending on what or how much they win in their games.