I am seeing people building .name on the blockchain this days like ENS and other is there any benefit of doing this at all or people just want their name or company name in the blockchain?
Simply some people wants to easily remember there address and show off there assets since not all people wants privacy on crypto this days because everyone is still obligated to pay there taxes and track all there transactions for filing tax report unlike before that you can really feel the anonymous vibe without regulators badgering on all of your crypto transactions.
This name service project really kill the purpose of decentralisation but new investors on crypto don't prioritized privacy anymore and just focus on gains.