Not everyone realize importance of decentralization or downside of using 3rd party to accept cryptocurrency. So it's not surprising this supermarket decide to Binance Pay since Binance is one of popular cryptocurrency company. But if this part of the news is accurate, then they don't really accept cryptocurrency.
To take advantage of the payment option, crypto owners will have to download and install the Binance app on their Android or iOS devices. Then, they can go to the Varus website, select the products they want to buy and send the digital money from the Binance Pay wallet.
I can almost understand a retail business using a centralized service to process crypto payment, it makes a lot of sense for most people who don't have the technical capability to host their own systems. If they're accepting credit cards, they already are using a centralized service, so for the uninitiated it must seem like the natural thing to do.
But, to contract with a centralized payment processing service that requires your customers to download an app, and create an account? I don't care if it's for crypto or not, that just seems silly. No one is going to so much trouble just use an alternate payment method when there are more convenient options. It makes think that the people running that grocery store know absolutely nothing about crypto, but maybe they know a thing or two about marketing.
I also find it strange that Biniance offers such a service. I mean, I wouldn't put it past them, but it seems like they would know better.