It’s unethical to be honest for a startup company to pay for fake reviews. In order to succeed, taking shortcuts isn’t the right strategy at all.
Buying fake reviews for a new site will backfire and it will not establish the site's reputation worse is when someone you paid is not satisfied and
betray you by posting that he got pas for fake reviews
It’s better to have organic reviews from real customers. Every business has risks, but not in the wrong way like buying fake reviews and testimonials. It’s better for you to ask anyone who is available to try your service.
I prefer one true positive feedback to 10 fake reviews, site owner should be open to criticism the most important is you can address the issue and improve from these criticisms.
Your client will trust you if you're honest and open to criticism you cannot improve your service when you're getting fake reviews.