Gotta admit, I am constantly surprised at how popular nft's are. One just sold for 4.5 million. For a picture of a monkey? I don't get it, I must be getting old.
I think it should be perceived differently. They didn't buy an image of a monkey, but the story behind it. A brand, if you want to call it that. Although I would say that they bought a story a success on a new for world playing field. And, again, it seems to me that the longer this industry lives, the more valuable this story will become. So the investment is worth it (for now).