When they give you 100x return during the bull run, you are going to end up risking it for the next one as well. There are a lot of people who invested in silly stuff, stuff that they shouldn't have invested into and they made 10x or more profit from it by luck.
I could agree more, and the moment they experienced that kind of luck they will think that they can simply duplicate it and made another good run when investing to silly projects, they are not afraid of taking the risk whenever they see a project that making some hypes, but once the bear run hit them out, that the time they will realize that crypto is not an easy venue to earn but a business that needed to learn for you to succeed.
This means they will have enough money to risk, because their 1k turned into 10k or even maybe 50k who knows, and that means they can spare 10k and put it in 10 other coins as 1k each. That’s what happens during bull run, but the moment bear run starts the first place people will withdraw their money from will be the risky shitcoins they invested into, so they will drop even faster and sharper than other trustworthy coins too.
Just like how I explained it and that's what the reality in most cases, People who tend to invest and make some good money during the bull will continue to be greedy, I'm not generalizing but there are people or trader who have this kind of mentality, instead of reassessing, they will proceed and continue trying to make more money but ending it up by losing more, worse, making them empty-handed with lots of regrets with their trading experienced.